The Mezzanine Group is a Toronto-based consulting and marketing outsourcing company that specializes in Business to Business (B2B). For more than ten years, we've helped executives in small and mid-sized companies, large enterprises and professional associations achieve growth through effective strategic plans and marketing implementation.
We know growth - we were named one of the fastest growing companies in Canada for four years by PROFIT Magazine.
Consulting
We offer a powerful combination of primary research skill and secondary research expertise that delivers superb fact-based market intelligence, insightful analysis and actionable plans. We've worked with some of the most exciting organizations in Canada in the last 10 years to develop marketing strategy, competitive intelligence and to support other strategic initiatives.
Read more about our consulting services
B2B Marketing Outsourcing
Business to business marketing is a challenge for small and mid-sized companies. Most companies don't need a full-time strategist, have difficulty finding and retaining experienced B2B marketers, and are uncertain about the right marketing tools to achieve their goals. Mezzanine's marketing outsourcing provides an expert part-time Marketing Director who is experienced, accountable and focused on maximizing marketing ROI.
Read about how marketing outsourcing works.
What’s Next?
Learn more about our services, meet our team, or contact us.
Blog
1.27.2012Why B2B Marketing is like Moneyball
I am one of those consumers Hollywood fears—I don’t go to movies as much as I used. But I saw Moneyball last week and it’s an entertaining film, even if you’ve read the book by Michael Lewis. For marketers who work in small and mid-sized B2B companies though, there’s an even bigger reason to see… more »
1.26.2012How to Use YouTube as a B2B Customer Service Tool
If you’re savvy to online B2B marketing tactics you probably already know about the wonders of YouTube. It helps you market your business, support your SEO initiatives, engage socially with viewers and share meaningful content with your target market. But did you know that it can also be a powerful client service and retention tool? … more »
News
18.08.2011Amanda Steeves Named Vice President at The Mezzanine Group
The Mezzanine Group is pleased to announce that Amanda Steeves has been named Vice President, Marketing. Amanda will lead the Outsourced Marketing Division which provides small and mid-sized Business to Business companies in the GTA with strategic marketing planning and implementation services. more »
02.02.2011Mezzanine Welcomes ITR As An Outsourced Marketing Client
TORONTO, Ontario – February 2, 2011 – Mezzanine is pleased to welcome International Time Recorder (ITR) as an outsourced marketing client. ITR, based in Toronto, Ontario, is a national leader in workforce management solutions. The company’s sophisticated time and resource management solutions help national manufacturing, government and retail clients like Staples Business Depot, The Home Depot and Nuance Group, save time and money more »