Case Studies

B2B Marketing Case Studies

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B2B Marketing Case Studies

Outsourced Marketing

b2b marketing case studies - shipping
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Video

OUTSOURCED MARKETING GENERATES GROWTH AND ROI FOR NATIONAL SHIPPING PROVIDER
Mezzanine helped a Quebec-based shipping provider strategically position its offering within the market and develop an effective growth strategy.
roofing
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Video
WORLD CLASS MARKETING FOR CANADIAN DESIGNER AND MANUFACTURER OF ROOFING SYSTEMS
A successful Ontario-based company that designs, manufactures and installs custom retractable roof enclosures and operable skylights seeks to establish itself as the global market leader.
roofing
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Video

GLOBAL GROWTH FOR CANADIAN ADVANCED MANUFACTURING COMPANY
An Ontario-based developer of power quality improvement products seeks to position itself as a world class company with specialized and niche industry expertise.

oilfield
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OUTSOURCED MARKETING FOR OILFIELD SERVICES COMPANY
A Canadian based Oilfield Servicing and Products Company provides aboveground tank cleaning services nationally while selling products globally.

sas
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OUTSOURCED MARKETING FOR A SAAS SOFTWARE DEVELOPER
An early stage software company had built an on-demand Software-as-a-Service (SaaS) solution for the contract packaging and manufacturing industry and sought a marketing plan to increase lead generation and brand awareness.

security
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OUTSOURCED MARKETING FOR A GTA SECURITY SOLUTIONS FIRM
As a successful and growing business, Veridin sought marketing support to implement its marketing plan and build infrastructure to provide the tools and processes for a successful marketing department.
;aw
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OUTSOURCED MARKETING FOR A BOUTIQUE LAW FIRM
Haynes Law Firm, a boutique Toronto-based firm specializing in employment law, sought Mezzanine’s help to implement its marketing strategy and plan. Haynes was embarking on an aggressive growth plan with marketing activities centered around increasing awareness and lead generation.

Marketing Consulting

apparel
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SEGMENTATION ANALYSIS & STRATEGY FOR AN APPAREL COMPANY
An apparel company hired Mezzanine to survey and conduct a segmentation analysis of their customer base of promotional products suppliers.
shipping
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MARKET ASSESSMENT FOR A POTENTIAL INDUSTRY DISRUPTION IN CANADIAN SHIPPING
A client looking to disrupt an entrenched, but potentially lucrative, industry needed Mezzanine’s strategic perspective.
media
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CLIENT SATISFACTION ASSESSMENT FOR A LEADING CANADIAN MEDIA PROPERTY
Mezzanine conducted a client study for a media property looking to understand client satisfaction as a means of optimizing their product offering and brand perceptions.
shipping
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MARKETING STRATEGY AND PLAN FOR SHIPPING PROVIDER
Mezzanine helped a shipping provider strategically position its offering within the market and develop an effective marketing strategy and plan.
services
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GO-TO-MARKET STRATEGY FOR IT SERVICES COMPANY
Mezzanine helped an IT services company better understand the GTA market, and developed a go-to-market approach to capitalize on opportunities identified.
media
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COMPETITIVE INTELLIGENCE FOR MULTI-PLATFORM MEDIA COMPANY
Mezzanine helped a global digital media innovator better understand its challenging competitive environment in advertising sales to develop its Canada-specific strategy.
retailer
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BUYER BEHAVIOUR EVALUATION FOR LEADING CANADIAN RETAILER’S B2B DIVISION
Mezzanine helped a leading Canadian Retailer’s B2B division evaluate buyer behavior for appliances within the home construction market to accelerate growth.