Case Studies

B2B Marketing Case Studies

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B2B Marketing Case Studies

Outsourced Marketing

Marketing Consulting

b2b marketing case studies - shipping
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OUTSOURCED MARKETING GENERATES GROWTH AND ROI FOR NATIONAL SHIPPING PROVIDERMezzanine helped a Quebec-based shipping provider strategically position its offering within the market and develop an effective growth strategy.

apparel
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WORLD CLASS MARKETING FOR CANADIAN DESIGNER AND MANUFACTURER OF ROOFING SYSTEMSA successful Ontario-based company that designs, manufactures and installs custom retractable roof enclosures and operable skylights seeks to establish itself as the global market leader.

shipping
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MARKET ASSESSMENT FOR A POTENTIAL INDUSTRY DISRUPTION IN CANADIAN SHIPPINGA client looking to disrupt an entrenched, but potentially lucrative, industry needed Mezzanine’s strategic perspective.

power
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SEGMENTATION ANALYSIS & STRATEGY FOR AN APPAREL COMPANYAn apparel company hired Mezzanine to survey and conduct a segmentation analysis of their customer base of promotional products suppliers.

roofing
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GLOBAL GROWTH FOR CANADIAN ADVANCED MANUFACTURING COMPANYAn Ontario-based developer of power quality improvement products seeks to position itself as a world class company with specialized and niche industry expertise.

media
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CLIENT SATISFACTION ASSESSMENT FOR A LEADING CANADIAN MEDIA PROPERTYMezzanine conducted a client study for a media property looking to understand client satisfaction as a means of optimizing their product offering and brand perceptions.

oilfield
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OUTSOURCED MARKETING FOR OILFIELD SERVICES COMPANYA Canadian based Oilfield Servicing and Products Company provides aboveground tank cleaning services nationally while selling products globally.

shipping
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MARKETING STRATEGY AND PLAN FOR SHIPPING PROVIDERMezzanine helped a shipping provider strategically position its offering within the market and develop an effective marketing strategy and plan.

sas
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OUTSOURCED MARKETING FOR A SAAS SOFTWARE DEVELOPERAn early stage software company had built an on-demand Software-as-a-Service (SaaS) solution for the contract packaging and manufacturing industry and sought a marketing plan to increase lead generation and brand awareness.

services
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GO-TO-MARKET STRATEGY FOR IT SERVICES COMPANY
Mezzanine helped an IT services company better understand the GTA market, and developed a go-to-market approach to capitalize on opportunities identified.
security
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OUTSOURCED MARKETING FOR A GTA SECURITY SOLUTIONS FIRMAs a successful and growing business, Veridin sought marketing support to implement its marketing plan and build infrastructure to provide the tools and processes for a successful marketing department.

media
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COMPETITIVE INTELLIGENCE FOR MULTI-PLATFORM MEDIA COMPANYMezzanine helped a global digital media innovator better understand its challenging competitive environment in advertising sales to develop its Canada-specific strategy.

;aw
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OUTSOURCED MARKETING FOR A BOUTIQUE LAW FIRMHaynes Law Firm, a boutique Toronto-based firm specializing in employment law, sought Mezzanine’s help to implement its marketing strategy and plan. Haynes was embarking on an aggressive growth plan with marketing activities centered around increasing awareness and lead generation.

retailer
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BUYER BEHAVIOUR EVALUATION FOR LEADING CANADIAN RETAILER’S B2B DIVISIONMezzanine helped a leading Canadian Retailer’s B2B division evaluate buyer behavior for appliances within the home construction market to accelerate growth.