Case Studies
Outsourced Marketing
MEZZANINE’S MARKETING OUTSOURCING BUILDS WORLD CLASS MARKETING PROGRAM FOR INDUSTRIAL DESIGNER AND MANUFACTURER OF ROOFING SYSTEMS
A successful Ontario-based company that designs, manufactures and installs custom retractable roof enclosures and operable skylights seeks to establish itself as the global market leader. more»
MARKETING OUTSOURCING GENERATES GLOBAL AWARENESS FOR POWER QUALITY COMPANY
An Ontario-based designer and developer of power quality improvement products seeks to position itself as a world class company with specialized and niche industry expertise. more»
OUTSOURCED MARKETING FOR OILFIELD SERVICES COMPANY
A Canadian based Oilfield Servicing and Products Company provides aboveground tank cleaning services nationally while selling products globally. more»
OUTSOURCED MARKETING FOR A SAAS SOFTWARE DEVELOPER
An early stage software company had built an on-demand Software-as-a-Service (SaaS) solution for the contract packaging and manufacturing industry and sought a marketing plan to increase lead generation and brand awareness. more»
MARKETING OUTSOURCING FOR A GTA SECURITY SOLUTIONS FIRM
As a successful and growing business, Veridin sought marketing support to implement its marketing plan and build infrastructure to provide the tools and processes for a successful marketing department. more»
OUTSOURCED MARKETING FOR A BOUTIQUE LAW FIRM
Haynes Law Firm, a boutique Toronto-based firm specializing in employment law, sought Mezzanine’s help to implement its marketing strategy and plan. Haynes was embarking on an aggressive growth plan with marketing activities centered around increasing awareness and lead generation. more»
Consulting
GO TO MARKET STRATEGY FOR DATABASE MANAGEMENT COMPANY
The client was interested in moving into the GTA market, and wanted to size the opportunity as well as understand what marketing activities would speed up their penetration and improve the effectiveness of their sales team.
PROVIDING COMPETITIVE INTELLIGENCE FOR NATIONAL CANADIAN MEDIA PROVIDER
The client, a large Canadian media provider, wanted to understand what the current environment looked like, and wanted to educate their team how to do competitive analysis in the future. more»
STRATEGIC PLANNING AND MEMBER NEEDS ASSESSMENT FOR CANADIAN CARDIOVASCULAR SOCIETY
Mezzanine helped the Canadian Cardiovascular Society develop its strategic plan and conduct a members needs assessment. The plan has helped the CCS focus on its strategic needs and better align with its members. more»
MARKET ASSESSMENT OF CANADIAN PERSON-TO-PERSON (P2P) PAYMENT MARKET FOR GLOBAL PAYMENT GIANT
Our client wanted to better understand the payment landscape in Canada in the person-to-person (P2P) payment space and engaged Mezzanine to propose a strategy for their product offering. more»
UNDERSTANDING BUYER BEHAVIOUR FOR A NEW PRODUCT IN THE INSURANCE INDUSTRY
A leading IT consultancy had developed a customized software for insurance claims processing. The consultancy wanted to evaluate the market potential of an off-the-shelf version of the software. more»
ASSESSING THE FIXED TERM DEPOSIT MARKET FOR A CANADIAN BANK
A successful niche investment bank seeks to launch a retail bank that offers fixed term investment products through a network of investment dealers. more»