Case Studies

ASSESSING THE FIXED TERM DEPOSIT MARKET FOR A CANADIAN BANK

Challenge

• A leading global financial institution was looking at ways to fund its growing mortgage business in Canada. It was looking at accessing the GIC market to raise the funds required for growth

Solution

• Mezzanine did a strategic assessment of the market. This gave the FI a better understanding of the competitive landscape and competing value propositions.
• Mezzanine conducted extensive secondary research using sources including OSFI, Bank of Canada, Statistics Canada, Investor Economics and other 3rd party research to understand the market opportunity and size
• Mezzanine did a deep analysis of a few key issuers to gain an understanding of their strategies
• We put the results together and were able to identify the areas of opportunities for our client

Result

• Mezzanine established that the opportunity for our client was in the broker / advisor space
• We also validated that the aggressive funding needs that the client had had been achieved by other companies