Case Studies

MARKET ASSESSMENT OF CANADIAN PERSON-TO-PERSON (P2P) PAYMENT MARKET FOR GLOBAL PAYMENT GIANT

Challenge

• The payment landscape is changing very quickly around the world
• Our client wanted to better understand the payment landscape in Canada in the person-to-person (P2P) payment space and engaged Mezzanine to propose a strategy for their product offering

Solution

• Mezzanine conducted extensive secondary research through sources including Statistics Canada, World Bank, OECD and Bank of Canada to understand and quantify the market opportunity in Canada
• Mezzanine conducted interviews with senior executives in leading financial institutions, telecommunications companies and retailers to better understand their payment needs as well as perceived gaps in their payment solutions
• Mezzanine conducted an in-depth competitive review of the offerings in this space as well as their value propositions
• After carefully analyzing the results we were able to identify the key areas of opportunity for our client

Result

• Mezzanine established that the opportunity for the client was in the international remittance space
• We also helped our client understand which banks would be a fit for their offering and developed a comprehensive strategy for their product rollout