Case Studies

MARKETING OUTSOURCING FOR A GTA SECURITY SOLUTIONS FIRM

Challenge

• As a successful and growing business, Veridin sought marketing support to implement its marketing plan and build infrastructure to provide the tools and processes for a successful marketing department

Solution

• Mezzanine managed the re-development of Veridin’s website which included design, programming and search engine optimization (SEO)
• To position Veridin as a thought leader and provider of value-adding information, Mezzanine developed a white paper framework and designed a newsletter template
• Networking was established as a critical tactic to build brand awareness
• Mezzanine developed a networking guide and calendar outlining key opportunities for making face-to-face connections in its target market

Result

• Veridin’s website was launched to reposition the company as an innovative and modern security solutions provider and included a robust Content Management System allowing them to easily add and update web content
• Thought leadership and networking strategy helped the firm generate awareness and leads