Case Studies

MEZZANINE’S MARKETING OUTSOURCING BUILDS WORLD CLASS MARKETING PROGRAM FOR INDUSTRIAL DESIGNER AND MANUFACTURER OF ROOFING SYSTEMS

Challenge

• A successful Ontario-based company that designs, manufactures and installs custom retractable roof enclosures seeks to establish itself as the global market leader
• The company exports internationally with installations throughout North America, Europe and Russia
• Given the downturn in the US economy and weak US dollar, the company sought to grow aggressively in non-US markets

Solution

• Mezzanine evaluated the company’s current position and marketing assets and activities
• We defined a new marketing strategy and positioning based on market research with developers and architects to understand needs, buying behaviour and perceptions in the industry
• The team gathered competitive intelligence to understand marketing strategies, positioning, activities and differentiation

Result

• Mezzanine created an integrated marketing strategy that clarified target markets, key messages and tactics, resources and goals
• As the firm’s Outsourced Marketing provider, Mezzanine has executed a world class marketing program
• To date, the firm has increased unique website traffic by 35%, appeared in over 40 trade publication articles, improved SEO ranking on all target keywords and implemented a thought leadership program that includes case studies, speaking engagements, subject-matter articles and more