Case Studies

MARKETING OUTSOURCING GENERATES GLOBAL AWARENESS FOR POWER QUALITY COMPANY

Challenge

• An Ontario-based designer and developer of power quality improvement products seeks to position itself as a world class company with specialized and niche industry expertise
• The company exports internationally through a network of distributors in North America, Europe, Middle East and South America
• With a range of products, the company sought to re-focus growth efforts on sales in core products and key verticals

Solution

• Through our marketing planning process, Mezzanine evaluated the company’s current position, product portfolio, and marketing activities
• We defined a new marketing strategy and positioning based on market research with consulting engineers and OEMs to understand perceptions, buying behaviour, needs and media habits
• Mezzanine created an integrated marketing strategy that defined the firm’s position, clarified target markets, key messages and outlined marketing tactics, resources and goals

Result

• The plan included tactics to build awareness, increase leads and develop a solid and effective marketing infrastructure consisting of the necessary tools, systems and processes