Case Studies

OUTSOURCED MARKETING FOR OILFIELD SERVICES COMPANY

Challenge

• A Canadian based Oilfield Servicing and Products Company provides aboveground tank cleaning services nationally while selling products globally
• Due to scalability limitations of the servicing arm of their business they desired to launch a spin-off company for the products side of the company to heighten their focus
• Additionally, they wanted to emphasize their servicing marketing efforts in a specific region along with developing a new servicing package 
• With limited brand awareness and marketing collateral, penetration in key markets was proving to be difficult
• Marketing efforts for the launch of the products company needed to be showcased separately yet needed to leverage the success that they had through their servicing arm

Solution

• The Mezzanine team conducted primary and secondary market research while auditing the current marketing efforts
• The team analyzed the competitive landscape and zeroed in on the company’s value proposition
• We developed a Go-To-Market Plan for the launch of the products division and a strategic blueprint for penetrating those untapped Canadian markets for the servicing company

Result

• The Mezzanine team developed a three-tiered approach to penetrating new Canadian markets and a GTM Plan for the launch of the spin-off division
• The plan included the development of two websites, marketing collateral redevelopment and use of videos to clearly showcase the technical features of their products
• A strong PR campaign was included to launch the new products company
• The Oilfield company hired the Mezzanine Group to implement the plan