Case Studies

OUTSOURCED MARKETING FOR A SAAS SOFTWARE DEVELOPER

Challenge

• An early stage software company had built an on-demand Software-as-a-Service (SaaS) solution for the contract packaging and manufacturing industry
• The company  sought a marketing plan to increase lead generation and brand awareness in its highly competitive marketplace
• The company needed to know which tactics and channels were best to get in front of customers and differentiate itself

Solution

• Mezzanine created a market segmentation by evaluating buyer behavior and the competitive landscape 
• The market segmentation defined which groups of customers had the highest propensity to buy, how to reach them and how to nurture relationships with them
• Mezzanine crafted the marketing strategy, including the key target market, positioning and tactical marketing plan with specific activities, resources and budget

Result

• A comprehensive marketing strategy and plan that clarified how the software company would establish itself as the leader in its niche
• Benchmark data on the appropriate level of marketing investment  for the company to achieve its growth objectives