Case Studies

STRATEGIC PLANNING AND MEMBER NEEDS ASSESSMENT FOR CANADIAN CARDIOVASCULAR SOCIETY

Challenge

Canadian Cardiovascular Society recognized that with the rapid changes in the cardiovascular community and the Society itself, its understanding of the needs and expectations of members had declined
The CCS resolved to widely and deeply assess its community, both members and potential members
It wanted qualitative insight and quantitative data that would shed light on the different types of members, their different needs, perceptions and expectations of the CCS

Solution

The Member Needs Assessment started with benchmarking of the current membership of the CCS
This served as the baseline for membership size and mix, and highlighted weaknesses – for example, in particular geographies or types of member
Mezzanine also conducted interviews with the organization’s leadership, management and staff to understand their perceptions of the membership and their needs
Findings from these interviews were used to develop questionnaires for conducting interviews and surveys with members and prospective members

Result