Case Studies

UNDERSTANDING BUYER BEHAVIOUR FOR A NEW PRODUCT IN THE INSURANCE INDUSTRY

Challenge

• A leading IT consultancy had developed a customized software for insurance claims processing
• The consultancy wanted to evaluate the market potential of an off-the-shelf version of the software

Solution

• In collaboration with the client, Mezzanine identified the top 20 insurance claims processors by volume
• The team developed an interview framework for conducting research among the heads of claims processing in the largest claims processors
• A best practices assessment was conducted, providing results back to the participants
• Best practices in use of software for claims processing were identified as well as trends in use of software in various environments

Result

• Based on the assessment, the client gained clarity on the trends in insurance claims processing and the key needs of processing department leaders
• Mezzanine and the client were asked to present their findings from the best practices assessment at the national insurance industry conference following completion of the study