Mezzanine News
Win Your Marketing Department Contest Closes to Resounding Success
July 18, 2010
The application period for The Mezzanine Group’s “Win Your Marketing Department” Contest closed at midnight last night. The response was tremendous with over 65 applications from early stage companies to multi-generational family businesses in industries from pet care, to advanced manufacturing, to engineering services. More »
The Mezzanine Group Launches "Win Your Marketing Department For a Year" Contest; Winner to Receive $75,000 in Marketing Services
June 1, 2010
Contest registration is now open to Canadian small and medium enterprises. Enter now for a chance to win your marketing department for a year! More »
How to Make Marketing Work for Your Business: A Free Seminar for SMB Executives
May 19, 2010
The Mezzanine Group is offering a 2-hr seminar on Effective Marketing for B2B Companies. Mezzanine will share best practices and lessons learned from working with dozens of B2B companies in the last decade. More »
Mezzanine Launches Monthly B2B Marketing Seminar Series
May 3, 2010
On Thursday April 29th, The Mezzanine Group hosted a business-to-business marketing seminar called “B2B Marketing: Fundamentals of Success”, the first in a monthly series aimed at CEOs and senior leaders in private Ontario B2B companies. The seminar welcomed an intimate group of SMB owners and presented a wide range of topics including best practices for B2B marketing spend and marketing tools, marketing strategy development and practical advice and resources for CRM, social media, digital marketing and tradeshows.
Michigan State University Comes to Mezzanine
April 15, 2010
APR 15, 2010 -- On Friday April 9, Mezzanine hosted Michigan State University’s ‘Marketing Mix’. The Marketing Mix is an MSU Broad College of Business group created to give its students hands-on exposure to real-world marketing and business practices. More »
A New Look and Name for Mezzanine
March 15, 2010
TORONTO, Ontario – March 15th, 2010 – Mezzanine Consulting today launched its new corporate identity and name, The Mezzanine Group. Mezzanine is a Toronto-based growth services firm for Fortune 500 and small and mid-sized private organizations, known for its market intelligence and marketing planning services. More »
Mezzanine Welcomes OpenAire as an Outsourced Marketing Client
January 20, 2010
TORONTO, Ontario – January 20th, 2010 – Mezzanine is pleased to welcome OpenAire as an outsourced marketing client. OpenAire, based in Oakville, Ontario, is a world leader in designing and manufacturing retractable roofing systems. The company’s latest projects include the world’s largest retractable aluminum dome for a water park in Donestk, Ukraine and a 40,000 sq foot enclosure with a 55’ high cupola for the resort at Jay Peak, Vermont. More »
Mezzanine Presents Findings to Canadian Cardiovascular Society
October 24, 2009
Edmonton, Alberta - October 24, 2009 – Mezzanine Consulting today presented the findings of the National Member Needs Assessment to the Board of Directors of the Canadian Cardiovascular Society at the Canadian Cardiovascular Congress. More »
Lisa Shepherd joins Dragon's Den Winner and Canadian Woman Entrepreneur of the Year on Panel
October 23, 2009
Oakville, Ontario - October 23, 2009 – Lisa Shepherd of Mezzanine Consulting joined Marissa McTasney, CEO of Moxie Trades (as seen on Dragon’s Den) and Marnie Walker, Recipient of the RBC Canadian Woman of the Year Award on a Panel called ‘The Good, the Bad and the Ugly of Growth’ at a Company of Women workshop today. More »
Lisa Shepherd to Chair Companies Selection Committee for Ivey Venture Forum
August 15, 2009
Toronto, Ontario – August 15, 2009 – Lisa Shepherd will Chair the Companies Selection Committee for the Ivey Venture Forum. The Forum is organized by the Ivey Alumni Association of Toronto with the purpose of connecting early stage companies with angel and venture capital. The event will take place on November 18th 2009 at the Sutton Place Hotel and expects over 200 attendees. More »
Lisa Shepherd named to Board of Directors of Innovators Alliance
June 1, 2009
Lisa Shepherd has been elected to the Board of Directors of the Innovators Alliance. Innovators Alliance is an initiative which began in 2001, and facilitates the exchange of business knowledge and experience among CEOs of Ontario's fastest growing companies. More »
Mezzanine named to Intel Customer Advisory Network
February 27, 2009
Mezzanine Consulting has joined Intel Canada’s Customer Advisory Network for 2009. More »
Shepherd delivers keynote at Company of Women Event
February 25, 2009
On February 25th, the Company of Women gathered at Toronto’s Verity Club to discuss the challenges of growing a small business. Lisa Shepherd delivered the keynote address, “Growing Pains and Taking your Business to the Next Level”. More »
To MBA or Not? Mezzanine speaks on Entrepreneurs Panel
January 15, 2009
On January 15th, Lisa Shepherd joined a panel of 4 graduates of the MBA program at the Richard Ivey School of Business who each now run successful businesses. More »
Mezzanine Joins PROFIT 100 for the 2nd year in a row
June 10, 2008
Mezzanine is proud to be a member of the PROFIT 100 listing for the second year running. More »
Mezzanine Presents at MRIA Open Skies, Open Minds Conference
May 26, 2008
Lisa Shepherd spoke to conference attendees about researching brand perception among retail associates. More »
Mezzanine and RBC Dominion Securities Present New Research on Women's Wealth
April 17, 2008
Lisa Shepherd and Susan Fulford presented as keynote speakers at the 4th Annual Marketing to Women Conference. Research from RBC Dominion Securities and Mezzanine Consulting that shows that women are the new face of wealth in Canada - but they don't realize it and in many ways aren't prepared for it. More »
Mezzanine Consulting offers expertise in CMA's 2008 Marketing Fact Book
December 6, 2007
Each year CMA seeks the kinds of research, insights and trending information that support marketing decision making. More »
Mezzanine to moderate the CMA B2B Roundtable "Finding Insights That Sell"
October 4, 2007
At the Canadian Marketing Association's B2B Roundtable on October 30th, experienced B2B marketers will share stories from the trenches. More importantly, they will share insights on how to take B2B marketing to another level. More »
Mezzanine Consulting leads "THE EXPANSION EQUATION" workshop
October 2, 2007
Attended by over 20 CEOs, presidents and senior executives of Ontario’s leading growth firms, the event was sponsored by Innovators Alliance, an organization for presidents and CEOs of Ontario's fastest growth companies. More »
Mezzanine Consulting honoured as one of PROFIT's 100 fastest growing companies
June 6, 2007
Mezzanine Consulting knows growth. Recognized previously by PROFIT Magazine as one of the Hot 50 companies, Mezzanine is this year adding the PROFIT 100 credit to their name. More »
Mezzanine presents to Wilfrid Laurier University
May 30, 2007
Mezzanine Consulting president Lisa Shepherd spoke at the School of Business and Economics at Wilfrid Laurier University on May 30th, 2007 to share expertise on business structure best practices, trends in market intelligence in Canada and tools used by business leaders to achieve sales and marketing success. More »
Mezzanine shares expertise on marketing consulting with University of Toronto
March 8, 2007
Three consultants from Mezzanine Consulting shared their expertise, perspectives on marketing innovation and outlook on the consulting industry with the University of Toronto last night. Over 25 people attended from the Organizational Development Alliance to hear Mezzanine discuss trends in market intelligence and Canadian marketing, as well as the growing marketing consulting industry. More »
Mezzanine In The News
LISA SHEPHERD JOINS CANADA IN G20 YOUNG ENTREPRENEUR SUMMIT
June 21, 2010
June 21, 2010, Toronto, ON, Canada – This week, The Mezzanine Group, of Toronto, Canada, will join forces with other representatives of the G20 nations at the G20 Young Entrepreneur Summit (G20 YES), hosted by the Canadian Youth Business Foundation (CYBF), to address the role of youth entrepreneurship as the world moves into the post recovery phase.
More »
Mezzanine Profiled in a New Book by Michael Caldwell
February 1, 2010
TORONTO, Ontario – February 1st, 2009 – Mezzanine Consulting is profiled in a new book alongside Globalive Communications (the name behind YAK and WIND Mobile), Sweet Spot, Holeys (maker of the wildly popular shoes) and 16 other successful Canadian companies. The book, titled ‘Dynamic Entrepreneurs of the 21st Century’ was released today and is the first in a planned series of 3 books on entrepreneurs.
More »
Mezzanine in New Marketing Text Book
November 4, 2009
Leah Andrew and Lisa Shepherd of Mezzanine Consulting discuss how to successfully implement a Marketing Plan in the new marketing text book ‘Marketing – a Roadmap to Success’, written by professor Ajay Sirsi of the Schulich School of Business at York University.
More »
Mezzanine comments on Marketing Strategy in Financial Post Magazine
July 9, 2009
In the July 9th issue of Financial Post Magazine, Abena Rodwell-Simon and Lisa Shepherd provide guidance for small business owners on the best ways to manage a marketing strategy during a recession. Shepherd, CEO and founder of Mezzanine and Rodwell-Simon, a director, warn that if marketing is ignored coming out of the recession, sales opportunities will go astray. Some guidelines they provide: 1. Don’t Lose Sight of your Existing Clients 2. Be Selective 3. Stick with It (marketing often takes 6–12 months to show results)
More »
Mezzanine Offers "PainlessPromotion" Tips in Profit Magazine
March 16, 2009
Leah Andrew and Lisa Shepherd of Mezzanine Consulting discuss ‘Marketing More with Less’ in the March issue of Profit Magazine. The article discusses the tendency for cash-strapped business owners to reduce sales and marketing activities in an economic downturn. But Andrew and Shepherd argue that companies don’t need to take this approach. Despite tight budgets, companies can maintain or even increase their marketing by using low-cost and innovative techniques.
Mezzanine and Samsung Canada co-present at IT360 Conference
April 8, 2009
On April 8th, Mezzanine Consulting and Samsung Canada co-presented recent research in ‘Best Practices in Green IT’ at Canada’s largest IT conference, IT360 held at the Toronto Convention Centre. Mezzanine conducted a 2008 North American assessment of Electronic Life Cycle practices among leading companies in the retail, technology, financial services and healthcare sectors. Based on the research, Mezzanine identified a best practice approach to Greening the Electronics Life Cycle and the key success factors for implementing an effective enterprise program. Ron Hulse, Vice President Information Technology of Samsung Canada shared the company’s approach to the Electronics Life Cycle and its recent green initiatives, and how Samsung incorporates “green thinking” to the entire product lifecycle.
CIO Canada presents the Frankly Speaking Breakfast Series, sponsored by Samsung
November 5, 2008
On Wednesday, November 5, 2008, Chief Information Officers from across Ontario gathered together to discuss ‘Sustainable IT: From Cradle to Grave – Your Hard Asset Disposal Strategy’. Mezzanine Consulting worked closely with Samsung, the sponsor of this event, over the last 4 months compiling secondary research and speaking with companies leading in this space. Samsung and Mezzanine Consulting collaborated to deliver information on best practices, and challenged preconceived notions on recycling and IT Asset Disposal in an informative and highly interactive session.
Recession Proof Businesses: Mezzanine Consulting contributes to the Financial Post
September 16, 2008
Learn more about which businesses can remain strong in stormy economic waters. Mezzanine Consulting contributes expertise in Paul Brent’s National Post article ‘Professional Can Hang A Shingle’.
More »
Lisa Shepherd speaks about the importance of building a Culture of Innovation
September 4, 2008
Innovation is more than just new product or service offerings. Lisa Shepherd, CEO at Mezzanine Consulting, delivered the keynote speech on building a Culture of Innovation at the CIPS Toronto Tech Week in Toronto, Canada.
Lisa Shepherd speaks about the importance of building a Culture of Innovation
September 4, 2008
Innovation is more than just new product or service offerings. Lisa Shepherd, CEO at Mezzanine Consulting, delivered the keynote speech on building a Culture of Innovation at the CIPS Toronto Tech Week in Toronto, Canada.
Mezzanine Shares Marketing Expertise in the National Post
June 3, 2008
As part of the New Ventures Case Series, Mezzanine Consulting's Lisa Shepherd offers marketing expertise for a startup with a great product, but not a great plan for capitalizing on that.
More »
Mezzanine Featured in Direct Marketing News
March 5, 2008
Answering the question: "What was one of your most effective direct campaigns in 2007 and why?", Mezzanine detailed The View from the Mezzanine campaign. This year saw the expansion of the campaign, engaging a select group of individuals with a high-touch approach. Later in the year the content will be made available to a broader audience via our website.
More »
Lisa Shepherd speaks about the growth of small business in The Globe and Mail's Think Big feature
September 23, 2007
"The thing that makes small organizations wonderfully successful is their flexibility and nimbleness. Large corporations will choose to work with a small company because we're very responsive: It's not about our process; it's about their needs."
More »
The News Group announces launch of new industry study conducted by Mezzanine Consulting
June 6, 2007
The News Group has announced the launch of a comprehensive customer study, gathering insights on upcoming industry trends and retail customer needs. Conducted by Mezzanine Consulting, the study will build on recent research into the purchase behaviour of North American book and magazine buyers. The goal is to identify meaningful and practical ways The News Group can work with retailers to improve the books and magazines category.
More »
What to drop when work gets too busy: Toronto Star (Matthew Gray)
May 10, 2007
"If you are spending 80 percent of your time filing government papers, getting all the accounting entries in place and it is adding 10 percent to the value of your organization, it is probably not a good tradeoff," says Matthew Gray, a senior associate at Mezzanine Consulting of Toronto.
More »
Lisa Shepherd shares expertise in National Post article
February 22, 2007
The successful launch of new products can stymie even the savviest of marketers, witness the tepid success Microsoft and Sony have had with their Zune music player and Play Station 3 game console, respectively. If the giants can stumble, imagine all the ways an entrepreneur or small business owner can get it wrong going to market.
More »
