Mezzanine News
Mezzanine Launches Monthly B2B Marketing Seminar Series
May 3, 2010
Contact: Stephanie Cui
FOR IMMEDIATE RELEASE
Tel: 416.598.4864 x237
Fax: 416.598.3792
Email: scui@themezzaninegroup.com
Mezzanine Launches Monthly B2B Marketing Seminar Series
May 3, 2010 – On Thursday April 29th, The Mezzanine Group hosted a business-to-business marketing seminar called “B2B Marketing: Fundamentals of Success”, the first in a monthly series aimed at CEOs and senior leaders in private Ontario B2B companies. The seminar welcomed an intimate group of SMB owners and presented a wide range of topics including best practices for B2B marketing spend and marketing tools, marketing strategy development and practical advice and resources for CRM, social media, digital marketing and tradeshows.
Mezzanine president Lisa Shepherd was thrilled with the turnout and atmosphere of the seminar, noting, “We launched this series to provide expertise and practical know-how for small and mid-sized businesses. We see many great companies who do not have marketing expertise in-house and therefore struggle with marketing. These seminars will give them guidance and tools.”
The complimentary seminar will be repeated throughout the GTA to give additional B2B leaders the opportunity to attend. Additional seminars will also be developed to delve deeper into specific B2B marketing topics. “We have some exciting topics on the horizon that are relevant and provide business owners with a strategic framework as well as the practical tools that they can put into action in their companies. We are committed to helping small to medium-sized firms put strategy into action,” says Amanda Steeves, Senior Marketing Manager.
The next B2B Marketing: Fundamentals of Success seminar will be held in late May. If you are interested in attending, contact Stephanie Cui at scui@themezzaninegroup.com or stay tuned to The Mezzanine Group website at www.themezzaninegroup.com.
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About The Mezzanine Group
The Mezzanine Group is a Toronto-based growth services firm that provides market intelligence, marketing planning and outsourced marketing management. For ten years, Mezzanine has helped some of the most exciting growth businesses in the world assess their opportunities, plan their marketing strategies and implement those strategies effectively. To receive Mezzanine's monthly update on trends and case studies in marketing, sign up for the Mezzanine newsletter at http://www.themezzaninegroup.com.
About Lisa Shepherd
Ms. Shepherd is a leading business-to-business marketing authority, having worked extensively in B2B marketing strategy and research for Canada’s financial services, telecommunications, technology and health care sectors, among many others. In 2007 and 2008, Ms. Shepherd was the youngest female CEO to be named to the PROFIT 100. She has also been nominated for the Top 40 Under 40 and the RBC Canadian Woman Entrepreneur of the Year in recognition of the growth and success of The Mezzanine Group.
If you’d like more information about this topic, please call Lisa Shepherd at 416 598 4684, ext 229 or email Stephanie Cui at scui@themezzaninegroup.com. Information on Mezzanine’s services can be found at www.themezzaninegroup.com