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Mezzanine Presents at MRIA Open Skies, Open Minds Conference

Mezzanine Presents at MRIA Open Skies, Open Minds Conference
May 26, 2008

Lisa Shepherd spoke to conference attendees about researching brand perception among retail associates. Recent research shows that Retail Associates are among the top 3 influences for many computer and home entertainment purchases. For OEMs who sell through big box retailers, understanding what Retail Associates tell consumers about their brands is critical.