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Mezzanine to moderate the CMA B2B Roundtable "Finding Insights That Sell"
October 4, 2007
At the Canadian Marketing Association's B2B Roundtable on October 30th, experienced B2B marketers will share stories from the trenches. More importantly, they will share insights on how to take B2B marketing to another level. The B2B Roundtable will be hosted by Lisa Shepherd, president of Mezzanine Consulting. Panelists include Canada’s leading B2B marketers from Aeroplan, Yahoo! Canada, Canada Post, BIC and Redwood Custom Communications. The session is intended to challenge marketers to take on new ideas and techniques that can improve B2B marketing effectiveness. More >>
