Mezzanine News
Mezzanine Welcomes ITR As An Outsourced Marketing Client
February 2, 2011
Mezzanine Welcomes ITR WorkForce management as an Outsourced Marketing Client
February 2, 2011
Contact: Lisa Shepherd
FOR IMMEDIATE RELEASE
Tel: 416.598.4684, ext 229
Fax: 416.598.3792
Email: lshepherd@themezzaninegroup.com
Mezzanine Welcomes ITR Workforce Management as an Outsourced Marketing Client
TORONTO, Ontario – February 2, 2011 – Mezzanine is pleased to welcome International Time Recorder (ITR) as an outsourced marketing client. ITR, based in Toronto, Ontario, is a national leader in workforce management solutions. The company’s sophisticated time and resource management solutions help national manufacturing, government and retail clients like Staples Business Depot, The Home Depot and Nuance Group, save time and money.
“ITR is moving to the next level and as we grow we wanted B2B marketing expertise that could guide us in choosing the right marketing tools and making sure we are getting good results from our marketing investment. The Mezzanine outsourced marketing approach is exactly right for us – we get the expertise we need, continuity in our marketing activities and accountability for our marketing budget” says Laurie Thomas, Vice President & General Manager at ITR.
“We’re very excited to work with ITR. The company represents a model outsourced marketing client,” says Evelynn Ratcliffe, Marketing Director. “They appreciate the necessity of marketing and the wide expanse of activities and tools involved in effective marketing, but know that the company will return better results by focusing their energy on sales and development in order to maintain the company’s leadership position. Marketing is a function that makes sense to outsource given ITR’s core strengths.”
Mezzanine will be developing ITR’s marketing strategy and tactical plan and will then be responsible for implementing the plan in collaboration with ITR’s team and 3rd party suppliers over the year.
About ITR
ITR has been helping their clients save time and money on workforce management for more than 45 years. Their clients include Sunrise Farms, Norleco, Barrymore Furniture and more than 15,000 other retailers, manufacturers, food processors and healthcare companies.
www.itr.ca
About The Mezzanine Group
The Mezzanine Group is a Toronto-based growth services firm that provides marketing advisory services and outsourced marketing management for business to business (B2B) companies. For ten years, Mezzanine has helped some of the most exciting growth businesses in the world assess their opportunities, plan their marketing strategies and implement those strategies effectively. Mezzanine was named one of the fastest growing companies in Canada from 2005 - 2008 by PROFIT Magazine. www.themezzaninegroup.com