Mezzanine News

Mezzanine Welcomes OpenAire as an Outsourced Marketing Client

TORONTO, Ontario – January 20^th, 2010 – Mezzanine is pleased to welcome OpenAire as an outsourced marketing client.  OpenAire, based in Oakville, Ontario, is a world leader in designing and manufacturing retractable roofing systems.  The company’s latest projects include the world’s largest retractable aluminum dome for a water park in Donestk, Ukraine and a 40,000 sq foot enclosure with a 55’ high cupola for the resort at Jay Peak, Vermont. 

“OpenAire represents a model outsourced marketing client for Mezzanine,” says Lisa Shepherd, president.  “They are world-class in what they do.  But marketing is not a core skill for the company.  They understand the value and need for marketing, but have found it difficult to retain appropriate marketing personnel and consistently manage a marketing plan, with all the activities that an integrated plan involves.”

1. In short, they will ensure that OpenAire’s marketing plan is executed consistently and effectively.     

About Mezzanine Consulting 
Mezzanine is a Toronto-based growth services firm that provides market intelligence, marketing planning and outsourced marketing management. For ten years, Mezzanine has helped some of the most exciting growth businesses in the world assess their opportunities, plan their marketing strategies and implement those strategies effectively. Mezzanine was named one of the fastest growing companies in Canada from 2005 - 2008 by PROFIT Magazine.   www.themezzaninegroup.com

About OpenAire

OpenAire has been designing and manufacturing beautiful, high-quality retractable roof enclosures and skylights for 20 years. Their projects include the Americana Indoor Water Park in Niagara Falls, the Tropicana Water Park in Germany and the water park at Jay Peak in Vermont, opening in 2011.
www.openaire.com