Mezzanine News
Michigan State University Comes to Mezzanine
April 15, 2010
Contact: Stephanie Cui FOR IMMEDIATE RELEASE
Tel: 416.598.4864 x237
Fax: 416.598.3792
Email: scui@themezzaninegroup.com
Michigan State University Comes to Mezzanine
APR 15, 2010 -- On Friday April 9, Mezzanine hosted Michigan State University’s ‘Marketing Mix’. The Marketing Mix is an MSU Broad College of Business group created to give its students hands-on exposure to real-world marketing and business practices.
The Marketing Mix visited The Mezzanine Group's offices as part of a trip to learn more about professional marketing consulting, and the Canadian business environment. Lisa Shepherd presented an overview of Mezzanine’s evolution to the Mix and facilitated a discussion on various functional areas of business and marketing including research, digital marketing, business planning, entrepreneurship, and outsourced marketing management.
'We were delighted to host the Marketing Mix at the Mezzanine office and appreciated their interest in the Toronto business environment and also their desire to understand changes in the marketing industry, and what employers are looking for in new hires,” commented Shepherd following the event. “They were a keen and well-informed group – I wish them all luck in their future career endeavours.”
About The Mezzanine Group
The Mezzanine Group is a Toronto-based growth services firm that provides market intelligence, marketing planning and outsourced marketing management. For ten years, Mezzanine has helped some of the most exciting growth businesses in the world assess their opportunities, plan their marketing strategies and implement those strategies effectively. To receive Mezzanine's monthly update on trends and case studies in marketing, sign up for the Mezzanine newsletter at http://www.themezzaninegroup.com.
About Michigan State University's Marketing Mix Program
The Marketing Mix is a unique organization created to give students hands-on, real life, business experience. Students get experience by offering businesses free marketing consulting services which then gives the businesses and the students an opportunity to learn more about marketing and capitalize on the resources available at Michigan State University. http://www.bus.msu.edu/clubs/marketing/
If you’d like more information about this topic, please call our office at 416-598-4684, or email scui@themezzaninegroup.com. Information on Mezzanine’s services can be found on our website at www.themezzaninegroup.com