Mezzanine News
The Mezzanine Group Launches "Win Your Marketing Department For a Year" Contest; Winner to Receive $75,000 in Marketing Services
June 1, 2010
Contact: Stephanie Cui
FOR IMMEDIATE RELEASE
Tel: 416.598.4684 x237
Fax: 416.598.3792
Email: scui@themezzaninegroup.com
Toronto, ON, June 1st 2010 – Most small and medium sized businesses aren’t very good at marketing themselves, and don’t know how to fix the problem. A study conducted by Ipsos Reid for HP Canada found that less than 1 in 3 CEOs of small and medium-sized businesses were confident in the marketing decisions they were making. If Canadian companies want to play on the world stage, they have to change that.
The Mezzanine Group, a Toronto marketing firm is aiming to do just that. To celebrate the launch of their Outsourced Marketing service, The Mezzanine Group (www.themezzaninegroup.com) today announced the “Win Your Marketing Department For a Year” contest for Canadian small and medium-sized businesses. Business owners, executives, and managers across Canada are encouraged to submit their entries between today and July 16th for a chance to win $75,000 in outsourced marketing.
“We are excited to offer outsourced marketing to help Canadian businesses achieve greater success,” said Lisa Shepherd, President of The Mezzanine Group. “I have seen so many Canadian companies that are great at product development, customer service, and even sales – but their marketing is too often ignored. Outsourced marketing is a way for them to get marketing expertise and implementation, without a big price tag. And the Win Your Marketing Contest is a tremendous opportunity for one lucky company.”
The winner will receive one year of The Mezzanine Group's outsourced marketing valued at $75,000. Services include:
• A marketing diagnostic on the winner’s existing marketing activities and performance
• A marketing strategy, including target market(s), value proposition, market position and messaging
• A one-year marketing action plan
• Outsourced Marketing for one year, as a dedicated marketing manager executes the plan, calling on the expertise of PR, online, event management and other Mezzanine marketing experts as needed.
The winning company will be expected to invest $25,000 of their own funds to cover costs such as website development, event costs (e.g. executive briefings or tradeshows), print collateral and others. For additional contest information, and to submit an entry, visit www.winyourmarketing.com.
The application deadline is July 16th.
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About The Mezzanine Group
The Mezzanine Group is a Toronto-based growth services firm that provides market intelligence, marketing planning and outsourced marketing. For ten years, Mezzanine has helped some of the most exciting growth businesses in the world assess their opportunities, plan their marketing strategies and implement those strategies effectively. To receive Mezzanine's monthly update on trends and case studies in marketing, sign up for the Mezzanine newsletter at http://themezzaninegroup.com/newsletter.php