People
Amanda Steeves, Vice President Marketing
asteeves@themezzaninegroup.com
Amanda brings over 10 years of B2B marketing experience to Mezzanine, and a wealth of implementation knowledge in a wide variety of industries and traditional and online media.
Prior to Mezzanine, Amanda spent years on the agency side in numerous roles including Creative Services Manager where she was responsible for overseeing a team of designers and production staff and the execution of all client work and Account Director in which she developed and implemented marketing and communications strategies for clients across various industries including advanced manufacturing, pharmaceuticals, water treatment and management, engineering, logistics and private equity.
At Mezzanine, Amanda heads up the Outsourced Marketing division leading a team of talented Marketing Directors. Together, they develop focused and measurable strategic marketing plans for clients. She is an expert in helping clients identify marketing and positioning opportunities, developing customized tactical marketing plans, and translating marketing strategy into results-focused action.
Amanda holds an MBA from the Schulich School of Business at York University and an HBA from the University of Toronto.
Specialties
- Brand development, thought leadership, content marketing, public relations, and lead generation
- Advanced Manufacturing, Engineering, Professional Services, Construction and Retail
Connect With Us