solutions
The Mezzanine Group assesses market opportunities; creates marketing strategies and tactical plans; and implements marketing programs. Our solutions are based on a decade of experience and hundreds of assignments. They are rigorous, practical and effective.
Assess
Mezzanine's assessment services provide comprehensive and unbiased market overviews, including buyer behavior, market segmentation and competitive intelligence. We also fill-in knowledge gaps when you have specific market research needs. Through rigorous research and analysis, we help companies evaluate and prioritize opportunities.
Plan
The Mezzanine Group has developed realistic, actionable and measurable marketing and business plans for a decade. We work collaboratively with clients and leverage experience with over 150 clients to create plans that are based on rigorous market knowledge, marketing expertise, best practices, and practical experience.
Implement
The greatest challenge in business is effective implementation. For many organizations, size or focus is a serious impediment to successful marketing. We provide outsourced marketing to enable organizations to achieve effective marketing on a flexible and cost-effective basis. Through outsourcing, companies get the expertise and continuity of a team with the flexibility of an independent partner.
"Mezzanine performed an excellent job of the opportunity assessment we required, delivering the requested analysis in the agreed timeframe and to an exacting standard. The value of their services was refreshingly superior."
Darren Mawson, CGI 
"Over the course of 6 weeks and for a fraction of the cost, Mezzanine provided the research, support and strategy to build a plan that would have taken an internal marketing manager 6 months to accomplish. Their finished product left us with a clear view of our competitive landscape, details and resources regarding upcoming trends and helped us convert innovative concepts into action."
Dawn Abankwah, Senior Manager, Corproate Manager, Corporate Sales at the Hudson's Bay Company
"Mezzanine's reliable, team of marketing experts worked with us to keep our marketing activities moving forward and on budget. Their project management of our brand refresh brought us to a professional, well executed logo, website and marketing collateral that accurately reflects our brand and the quality of our premium offering."
Margaret Czajawoski, Executive Director, Childventures
