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Testimonials

Outsourced Marketing

  • "Outsourcing our marketing was the right choice. As a small business, we do not have the personnel resources or time to develop, implement and manage a world class marketing strategy sufficient to align with our business goals and requirements. With Mezzanine, our marketing is well-managed and well-executed. And Mezzanine has achieved real, measurable results."

    Deborah Baker, COO, OpenAire Inc. openaire

  • "Our Mezzanine Marketing Director definitely understands marketing and has somehow managed to effectively translate our technical products and descriptions to more easily understood benefits for the customer. The results are already showing in our first six months working with Mezzanine."

    Tony Hoevenaars, CEO, Mirus International mirus

  • "The flexibility and expertise we get from Mezzanine's Outsourced Marketing is exactly right for us. We're achieved far more consistent and effective marketing than we otherwise could. Our Mezzanine marketing director "gets it", began contributing very quickly and has become a part of our team. She has been pivotal in the success of our marketing, from launching a website to developing collateral and distributing customer and sales team newsletters."

    Ross Nepean, VP Global Marketing, TAB tab

  • "The Mezzanine Group has been an excellent marketing partner for us. The team brings a high level of expertise and strong project management skills to ensure projects are thorough and complete. They shift with our business objectives as they evolve through the year to ensure marketing projects are relevant and targeted. Three words to describe The Mezzanine Group… Strategic. Connected. Delivered."

    Julia Selby, General Manager, Foray Group

  • "Within the first four months of bringing our Mezzanine Marketing Director onboard, not only were we able to complete three very large tactical projects that had been left uncompleted for years, but they gave us the tools to introduce our new, very technical product in a manner that allowed our prospects to gain an immediate understanding of its value, helping us land a six-figure order as a result!"

    Jeff Heath, President & CEO, Allerion Oilfield Services Inc. & Mixer Technologies Inc. allerion

  • "It may be called outsourced marketing but it feels like anything but. With Mezzanine we get the dedicated hands-on support of an in-house team with the experience, agility and accountability of a vendor."

    Tracy Parzych, CEO, ITR itr

  • "Mezzanine's outsourced marketing service is an extension of Wincon. They understand what we want to achieve with our brand and step forward to execute that vision. We've come to rely on their marketing insight and ability to get things done."

    Winston Stewart, CEO, Wincon wincon

  • "Over the course of 6 weeks and for a fraction of the cost, Mezzanine provided the research, support and strategy to build a plan that would have taken an internal marketing manager 6 months to accomplish. Their finished product left us with a clear view of our competitive landscape, details and resources regarding upcoming trends and helped us convert innovative concepts into action."

    Dawn Abankwah, Senior Manager
    Corporate Sales at the Hudson's Bay Company hbc

  • "I want to thank the Mezzanine team for everything you have done to take Haynes Law to the next level. Your insightful conclusions from the industry assessment helped me to understand our opportunities and positioning in the legal industry. Your support, guidance and expertise as we transitioned to a new corporate identity for both the logo and website were indispensable, helping the company lay the foundation for a more formal and effective marketing strategy!"

    Paulette Haynes, CEO, Haynes Law Firm haynes law

  • "We appreciated the collaborative process Mezzanine used while building our strategic marketing plan. The end result was a comprehensive, well organized and detailed marketing plan that identified our marketing goals and the activities needed to achieve them."

    Cliff Jones, COO, Pressure Pipe Inspection Company ppic

  • "I was very impressed with Mezzanine's ability to adapt to our business' needs, helping to build a strategic marketing plan that focused on a specific target market. Having them as our outsourced marketing department allowed us to deliver a more consistent brand image through a variety of well organized marketing activities."

    Corinne Lissoos, CEO
    NAOTnaot

  • "Mezzanine was extremely professional, learned our business very quickly, and gave us targeted market knowledge that we would not have been able to get anywhere else."

    Kevin Wong, COO, Nulogy nulogy

Consulting

  • "We couldn't have made the decisions we wanted to make without this process – it gave us the clarity, focus and alignment among sales & marketing and product development that was so important to maximize our returns from effort and resources."

    Herb Verma, CEO, XCINO xcino

  • "We have worked with Mezzanine a number of times over the past few years and the calibre of their work and their willingness to do whatever it takes to get the results required is why we keep going back to them."

    Anne Ferguson, CEO
    Canadian Cardiovascular Society can cardiovascular society

  • "Mezzanine did an excellent job. It was one of the best experiences we have had working with consultants in many respects, especially in terms of value for the money."

    Sandra Daniel, Director, Small Business Marketing
    Bell Mobility bell mobility

  • "The professionalism of the team at Mezzanine and the extent of your contacts produced answers to challenging questions, enabling us to finalize our marketing and distribution planning."

    Rich Herrle, Product Manager
    Philips Respironics philips respironics

  • "Mezzanine was quick to learn the culture and talk the talk. They established credibility with a diverse audience and often competing interests and perspectives."

    Jamie Shortt, Manager, Business Services
    Ministry of Transportation of Ontario, Southwestern Region ministry of transportation of ontario

  • "Sunpark Energy was very happy with our experience with Mezzanine. The team took the time to understand a difficult and new concept and came up with a strategy. We know have the knowledge required to move forward in our business."

    Richard Mash, Co-Founder, SunPark sunpark

  • "The insight that Mezzanine provided was invaluable. I can now plan effectively and know where to spend 20% of my time to get 80% return."

    Deborah Boccongelle, Marketing Manager
    Rogers Business Solutions rogers

  • "In addition to providing world class business consultation, Mezzanine took the time to fully understand our challenges. Mezzanine delivered on time and on budget and played a pivotal role in setting the future of our organization."

    John Parker, Director, Knowledge Translation
    Canadian Cardiovascular Society can cardiovascular society

  • "EPCOR was very pleased with the way Mezzanine researched a number of key issues in the Ontario market. They helped us develop a better view of the opportunites and competitive landscape that existed. We have already recommended them to our partners."

    Andrew Riley, Marketing Manager, EPCOR Energy Services epcor

  • "We had such a positive experience with Mezzanine. The information you provided became the base from which we created our marketing tactics, sales tools and programs. We considered this engagement very successful and have encouraged other groups to engage your expertise."

    Marnie Saunders, Associate Director Wireless Data Business Marketing
    Bell Mobility bell mobility

  • "Mezzanine was responsive to issues raised in a complex department and was able to examine the underlying issues independently and objectively. The methodology for analysis and the template that they provided will enable our department to move forward in a timely and effective manner."

    Tom Freeman, Professor and Chair, Department of Family Medicine
    UWO uwo

  • "I was impressed with Mezzanine's ability to uncover difficult-to-obtain information in such a short timeline. I would not hesitate to use them again as they provided valuable information that was critically needed."

    Chris Lumley, Director, Magna International magna

  • "From the first contact with Mezzanine I was impressed with their engagement with the challenge and the professionalism of their approach. Most important, their team combined rigorous analytical skills with creative and innovative solutions, while remaining sensitive to our capacity to implement the plan."

    Jill Planche, Director, Resource Development
    The Shaw Festival shaw festival

  • "Great job. You delivered a solid work product and financial model. The summary information is well structured and easy to understand and your presentation of the material was succinct and insightful. You clearly developed and demonstrated a sound understanding of our market in a short period of time."

    Jeannette St-Onge, Genworth Financial genworth financial

  • "Mezzanine performed an excellent job of the opportunity assessment we required, delivering the requested analysis in the agreed timeframe and to an exacting standard. The value of their services was refreshingly superior."

    Darren Mawson, CGI cgi

  • "Dealing with Mezzanine was a value added experience for our company. We were most impressed with their flexibility and their fact based approach. Their recommendations were definitely actionable, and not so conceptually complex that we have had trouble putting it into practice."

    Rob Smith, VP of Category Management, The News Group the news group