Popular Articles

Contract Packaging and Consumer Goods: A Balanced Perspective on Successful Growth

The contract packaging industry is changing. Supply chain managers in consumer packaged goods companies are not just looking to cut costs, they are looking for high performing co-packagers to become partners in their supply chain. Many are now asking their Co-Packers to be involved in early stage product planning and are asking for their insights and execution on everything from package design to promotion ideas.

Driving more business through contract packagers is a healthy way for CPGs to cut costs or grow their businesses while focusing on core strengths such as product development, product marketing, or sales execution. Contract Packagers are thus in an industry poised for growth and those with the right balance of customer centricity and internal control will reap the greatest rewards.

This whitepaper highlights the pressing issues identified through interviews with senior executives in the contract packaging industry, including managers and executives at consumer packaged goods companies, and provides recommendations to contract packagers on achieving successful partnerships.

To access the full White Paper, please click on the 'Download the PDF" button above.