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Marketing: The Newest Function to Outsource

If you’ve never thought about outsourcing your marketing – it’s time you did. Outsourcing other business processes such as administration, IT and HR has increased dramatically over the last decade. Marketing is quickly joining the ranks offering similar time and cost saving benefits. More importantly, it offers companies who have traditionally struggled with marketing the strategic expertise and hands-on know how to get marketing working for their business.

Here’s why some companies – especially Small and Mid-Sized Businesses (SMBs) - outsource their marketing:

1. Gain expertise – It’s difficult to get diverse marketing skills in a single person – online, offline, PR, event, content. And given the pace of change in marketing in recent years, it is very difficult for individuals in a small company to stay current with marketing best practices. Outsourced marketing firms provide their clients with a team of experts who contribute their own expertise.

2. Get consistency – Marketing is often assigned to someone in the company who has another role. When they get busy with that role, marketing falls off the radar. The result – companies are very stop-and-start with their marketing. Without consistent marketing, investments are wasted. Outsourcing provides companies with a cohesive program, consistent effort and integrated plan to ensure those marketing investments lead to new clients and better profits.

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