How Lead Generation Works
Strategic content and sophisticated targeting capture the attention of your target customers.
Customer & Content Identification
Effective lead generation starts with knowing your target customers. We define your ideal prospects and identify the kinds of content that will attract their attention. We assess where your prospects are most likely to find this content – whether it’s Google searches, industry associations, trade publications, general business media, social platforms or other channels.
Strategic Content Creation
There’s an incredible amount of content available on every topic under the sun. What’s vital to success in lead generation is compelling, useful content. We develop strategic content by tapping into your company’s expertise. Working together with your subject matter experts, using a structured process, is the best way to create content that will capture the attention of your targets.
Using our understanding of your ideal customer, we promote and distribute your content through channels that will connect with buyers. We leverage your existing community of contacts and customers, and target new prospects who don’t yet know about your company, but demonstrate an interest in your products and services.
We use a variety of tools – from webinars to downloadable content, needs assessments, contact forms and others – to capture your leads’ information.
Sales Qualification and Lead Nurturing
In collaboration with your sales team, we identify which leads are qualified and which should be nurtured. We implement lead nurturing processes to stay in touch with those leads that aren’t yet ready to buy
Want strategic lead generation to accelerate your sales?
What Clients Say
President | Southwest Binding Systems Ltd.
Vice-President Operations | Acroturn
How we work with you
We start the process by getting to you know your business. We’ll discuss what you want to accomplish and your current marketing. There’s no cost or obligation for this. We’ll present options for working together. At that point, you decide if we’re the right fit. If so, we get to work! This process usually takes 2 – 4 weeks, depending on how quickly you want to move.
We follow rigorous processes so your marketing is strategic and systematic. We start with a kick-off to understand your customers, sales cycle and existing marketing. We then design your campaigns, projects or plan (depending on your scope of activities). You can expect kick-off within 2-weeks of giving us the go-ahead in Step One.
Once we’ve confirmed the campaign or project plan, the serious work starts. We implement any immediate changes needed to run your campaign, put tools and technology in place, and start developing your campaign material like content and advertising. Within 8 weeks you’ll start to see your marketing activities at work.
Marketing Automation & CRM
Accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation and make your programs run smoothly with measurable results.
B2B marketing expertise to optimize your marketing performance. Our B2B marketing consultants can analyze, audit, strategically plan and road map your marketing activities and results.
Lead generation for channel companies that have access to MDF and co-op advertising funds. Reseller Engine accelerates digital marketing and lead generation through programs structured for OEM approval.
Southwest Bindings had acquired several companies across Canada. As a result, it wanted to consolidate its marketing efforts and communicate a new strategy. See how Mezzanine guided the company through a rebranding process and initiated a fresh strategy.