How Mezzanine’s Lead Generation Service Works
We create expert content and use sophisticated targeting to capture the attention of your ideal prospects.
Customer & Content Identification
We define your ideal customer profile and identify the kinds of content that will attract their attention. We also assess where those prospects are most likely to find your content – whether it’s Google searches, industry associations, trade publications, general business media, social platforms or other channels.
We develop expert content by tapping into your company’s expertise. We know how to generate powerful content, and your team knows your industry and business. Working together through a systematic process is the best way to create content that will capture the attention of your targets.
Using our understanding of your ideal customer, we promote and distribute your content through channels that will connect with buyers. We leverage your existing community of contacts and customers, and target new prospects who don’t yet know about your company, but demonstrate an interest in your products and services.
We use a variety of tools including webinars, downloadable content, Needs Assessments and Contact forms to capture lead information.
Sales Qualification and Lead Nurturing
In collaboration with your sales team, we identify which leads are qualified and which should be nurtured. We implement lead nurturing processes to stay in touch with those leads that aren’t yet ready to buy
Want better marketing to accelerate your sales?
What Clients Say
President | Southwest Binding Systems Ltd.
National Managing Director, American Appraisal Canada Inc.
President & CEO | Allerion Oilfield Services Inc. & Mixer
General Manager | Foray Group
How we work with you
We’ll get to know you. We’ll discuss what you want to accomplish and your current marketing. There’s no cost or obligation for this. We’ll present options for working together. At that point you decide if we’re the right fit. If so, we get to work! This process usually takes 2 – 4 weeks, depending on how quickly you want to move.
We follow rigorous processes so your marketing is strategic and systematic. We start with a kick-off to understand your customers, sales cycle and existing marketing. We then design your campaigns, projects or plan (depending on your scope of activities). You can expect kick-off within 2-weeks of giving us the go-ahead in Step One.
Once we’ve confirmed the campaign or project plan, the serious work starts. We implement any immediate changes needed to run your campaign, put tools and technology in place, and start developing your campaign material like content and advertising. Within 8 weeks you’ll start to see your marketing activities at work.