B2B lead generation helps companies keep their pipeline full and revenues predictable. Effective lead generation ensures that sales reps are able to spend their time where it’s most valuable – interacting directly with qualified prospects who are looking to buy the products and services you offer.
How Lead Generation Works
Strategic content and sophisticated targeting capture the attention of your target customers.
Customer & Content Identification
Effective lead generation starts with knowing your target customers. We define your ideal prospects and identify the content that will attract their attention. We then assess where your prospects are most likely to find this content and place it there to capture their attention and build awareness and leads for you.
Strategic Content Creation
Compelling, useful content is vital to successful lead generation. We develop strategic content by tapping into your company’s expertise. Working together with your subject matter experts, using a structured process, creates content that will capture the attention of your targets.
Using our understanding of your ideal customer, we promote and distribute your content through channels that will connect with buyers. We leverage your existing community of contacts and customers, and target new prospects who don’t yet know about your company, but demonstrate an interest in your products and services.
Knowing the contact information of who is interested in your services or content is critical. We use a variety of content – from webinars to downloadable content, needs assessments, and others – together with software and capture forms on your website or landing pages to capture your leads’ information.
Sales Qualification and Lead Nurturing
In collaboration with your sales team, we identify which leads are qualified and which should be nurtured. We implement lead nurturing processes to stay in touch with those leads that aren’t yet ready to buy and pass the leads that are ready to purchase to your sales team to close.
Learn how we’ve helped other companies
Southwest Bindings had acquired several companies across Canada. As a result, it wanted to consolidate its marketing efforts and communicate a new strategy. See how Mezzanine guided the company through a rebranding process and initiated a fresh strategy.
ThinkOn was growing fast but they lacked the in-house marketing resources to provide their channel partners with the vital tools to reach their customers.
What Clients Say
Vice-President Operations | Acroturn