Solving B2B Sales Challenges
B2B sales are more complicated than they were a decade ago. There are more people involved in the buying process, and more requirements. As a result, the selling process can seem frustratingly long for B2B companies.
The solution to accelerating the B2B sales cycle is more effective marketing. But for many B2B companies, marketing is a challenge for several reasons:
Lack of Strategic Marketing
B2B companies often don’t need a full-time marketing strategist. So they rely on junior staff who have limited marketing experience. As a result, the company doesn’t have a strategic marketing outlook that is able to truly drive their B2B sales.
It’s difficult to stay current on new marketing tactics and tools. The environment changes quickly with hundreds of new technologies launched every year. As a result, it’s challenging for companies to know which tools to use to increase their B2B sales.
Turnover of Marketing Personnel
It’s hard for most B2B companies to retain talented marketing personnel. Because of that, turnover is high and gaps occur between marketing activities and time is wasted by senior executives who have to bring new people up to speed. As a result, there’s a large negative impact on B2B sales over time.
Measuring Marketing Performance
Without a capable resource in change of marketing, it is almost impossible to implement a system for measuring performance. Consequently, in the absence of consistent performance measurement, marketing investments can’t be evaluated and their impact on B2B sales can’t be measured reliably.
Mezzanine Services That Drive B2B Sales
DESIGNING A LEAD GENERATION MACHINE
Looking to build a lead generation machine that drives B2B sales in your company? And want the expertise of experienced B2B marketers who know what to implement and how?
OPERATING YOUR LEAD GENERATION MACHINE
Do you need the strategic expertise to design your lead generation machine, and the skills and resources to get it running? We design the lead generation machine, and get it running for a period of time before handing it off to your team.
We Actually Wrote The Books On B2B Sales
Want to put marketing to work for your B2B company? With these books you’ll learn how to use marketing to enhance awareness of your products and services, gain new customers and increase profits. They are practical, one-stop resources for increasing your B2B sales through effective marketing.
What Clients Say
General Manager | Foray Group
President | Southwest Binding Systems Ltd.
President & CEO | Allerion Oilfield Services Inc. & Mixer