Every year, over $25 billion in co-op advertising and market development funds (MDF) go unused by channel partners. Reseller Engine helps small and mid-sized channel partners execute successful demand generation and lead nurturing programs using their existing MDF and co-op funds.
How it Works
Accelerate your lead generation results by combining 3 powerful elements: digital content marketing, targeting and measurement.
Digital Content Marketing
Reseller Engine provides immediate access to 115,000 subscribers and nearly 2,000 articles and assets, as well as the ability to create custom thought leadership campaigns using your team’s subject matter expertise.
Use micro-targeting to identify prospects by interest and geography. We use Google Adwords, LinkedIn, Twitter and Facebook to achieve higher awareness and engagement among your target buyers.
Measurement & Analysis
Clear reporting mean better lead generation and programs that meet your OEM’s requirements. Reseller Engine uses a proprietary system to analyze and monitor results, making reporting easy and effective.
SVP-Sales & Marketing | Canada Cartage
Principal and Founder | The Burnie Group
Why Channel Partners Use Reseller Engine
Make better use of your existing MDF and co-op dollars
Reseller Engine campaigns are eligible for MDF and co-op advertising funds., and we help you secure those funds from your OEM. So you can achieve more and better marketing, at no additional cost to your company.
Generate more high-quality leads
Reseller Engine focuses on qualified lead generation and the full funnel (not just activities that fill the top of the funnel but don’t convert to bottom line revenue and profit).
Reach an immediate audience
Reseller Engine’s partnership with B2B News Network gives immediate access to 115,000 subscribers and nearly 2,000 articles and assets that can be customized to your specific needs, including research reports, white papers and eBooks.
Measure and improve results
Channel partners get live data on how campaigns are performing. Clear results and reporting mean more effective lead generation and programs that fulfill vendor requirements.
The bottom line
Up to 25% more qualified leads in your first year, using funds that are already accessible to your company
Fulfill requirements and report with ease
We help you demonstrate effective programs that fulfill tough vendor requirements with our clear results reporting.
Enjoy dedicated ongoing support
With a dedicated account manager and senior resource access, we ensure experienced and ongoing communication and support.
A powerful and reliable system that consistently brings in new opportunities. Lead generation services are strategic and expertly executed to keep your pipeline full.
Marketing Automation & CRM
Accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation and make your programs run smoothly with measurable results.
B2B marketing expertise to optimize your marketing performance. Our B2B marketing consultants can analyze, audit, strategically plan and road map your marketing activities and results.
Five channel partners with expertise in digital transformation joined forces to execute a one-year lead generation campaign. Through events and digital marketing they achieved over 4000 interactions with senior executives and 600 new leads.
Traditional marketing wasn’t working for this US biotech company that sells products that optimize cannabis crop yields. Reseller Engine offered a better approach to targeting and engaging the right buyers, at a budget that worked.