Get 25% or more leads
using your existing MDF and co-op advertising funds
Every year, over $25 billion in co-op advertising and market development funds (MDF) go unused by channel partners. Reseller Engine helps small and mid-sized channel partners execute successful demand generation and lead nurturing programs using their existing MDF and co-op funds.
How it Works
Accelerate your lead generation results by combining 3 powerful elements: digital content marketing, targeting and measurement.
Digital Content Marketing
Your clients and prospects are looking for knowledge and expertise. Reseller Engine provides immediate access to 115,000 subscribers and nearly 2,000 articles and assets, including research reports, white papers and eBooks. We also create custom thought leadership campaigns using your team’s expertise.
Your content is valuable only when it reaches your tough-to-find prospects. Reseller Engine uses micro-targeting to identify prospects by interest and geography. We use Google Adwords, LinkedIn, Twitter and Facebook to achieve higher awareness and engagement among your target buyers.
Measurement & Analysis
Get live data on how your campaigns are performing. Clear results and reporting mean more effective lead generation, and programs that fulfill vendor requirements. Reseller Engine uses a proprietary system to analyze and monitor results, making reporting easy and effective. You have open access to the platform to monitor performance directly.
President | Southwest Binding Systems Ltd.
President & CEO | Allerion Oilfield Services Inc. & Mixer
General Manager | Foray Group
Why Channel Partners Use Reseller Engine
Make better use of existing MDF and co-op dollars
All Reseller Engine tactics are eligible for MDF and co-op advertising funds to minimize your incremental marketing costs.
Generate more high-quality leads
Reseller Engine focuses on qualified lead generation and the full funnel (not just activities that fill the top of the funnel but don’t convert to bottom line revenue and profit).
Reach an immediate audience
Reseller Engine’s partnership with B2B News Network gives immediate access to 115,000 subscribers and nearly 2,000 articles and assets that can be customized to your specific needs, including research reports, white papers and eBooks.
Measure and improve results
Channel partners get live data on how campaigns are performing. Clear results and reporting mean more effective lead generation and programs that fulfill vendor requirements.
The bottom line
Up to 25% more qualified leads in your first year, using funds that are already accessible to your company
Fulfill requirements and report with ease
We help you demonstrate effective programs that fulfill tough vendor requirements with our clear results reporting.
Enjoy dedicated ongoing support
With a dedicated account manager and senior resource access, we ensure experienced and ongoing communication and support.