How we work with you
We’ll get to know you. We’ll discuss what you want to accomplish and your current marketing. There’s no cost or obligation for this. We’ll present options for working together. At that point you decide if we’re the right fit. If so, we get to work! This process usually takes 2 – 4 weeks, depending on how quickly you want to move.
We follow rigorous processes so your marketing is strategic and systematic. We start with a kick-off to understand your customers, sales cycle and existing marketing. We then design your campaigns, projects or plan (depending on your scope of activities). You can expect kick-off within 2-weeks of giving us the go-ahead in Step One.
Once we’ve confirmed the campaign or project plan, the serious work starts. We implement any immediate changes needed to run your campaign, put tools and technology in place, and start developing your campaign material like content and advertising. Within 8 weeks you’ll start to see your marketing activities at work.
Ready to talk?
Want better marketing to accelerate your sales?
How better marketing accelerates B2B Sales
If you’re the best kept secret, you have a problem. Marketing ensures that target prospects know about you.
Are prospects finding you online? Good marketing brings new opportunities that your sales team can pursue.
Not every prospect is ready to buy. Marketing nurtures prospects cost-effectively until they are ready for a sales call.
Enable the sales teams
Do you have a problem converting opportunities into deals? Marketing creates tools that convert prospects into customers.
All of these activities add up to accelerated revenue growth for your sales team and company.
How can we help grow your pipeline?
A powerful and reliable system that consistently brings in new opportunities. Lead generation services are strategic and expertly executed to keep your pipeline full.
Marketing Automation & CRM
An expert resource to accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation systems and make sure your programs run smoothly with measurable results.
B2B marketing expertise to optimize your marketing performance. Our B2B marketing consultants can analyze, audit, strategically plan and road map your marketing activities and results.
Lead generation services for channel companies that have access to MDF and co-op advertising funds. Reseller Engine accelerates digital marketing and lead generation through programs structured for OEM approval.
Frequently Asked Questions
How much does it cost?
The fees for our services depend on what’s involved. Our typical monthly fees for lead generation are $4,500 – $8,000, although we have programs at $2,800 up to $18,000 per month. If you’re looking for a strategic marketing plan, that’s $7,500 for a company (more if there are multiple divisions or other complexities). Help with marketing automation and CRM starts at $10,000 for an implementation process. Marketing consulting engagements are custom designed for each company’s needs and range from $15,000 – $80,000.
How long does it take?
We know that you want results now! We can kick-off new clients within 2 weeks of getting a go-ahead from you, and you can expect to see your marketing activities within 4 weeks of that. When you will see leads and new revenues depends on your sales cycle, so that’s best for a discussion. Ready to do that now? Great, schedule a time here. (link to inquiry page)
Why hire Mezzanine?
There are lots of marketing firms out there and we know it’s hard to figure out which one is right. Some of the ways we’re different from other firms: we’re exclusively B2B marketing specialists and have worked with over 250 B2B companies in the last decade. We have deep B2B sales knowledge so we understand how to integrate marketing with sales. We’re pragmatists – we don’t live in the world of theoretical frameworks and jargon, we know the realities of growing a small and mid-sized B2B company. Want other reasons – here are a few more. (link to Why Mezzanine page)