As a solid technology marketer with 16+ years with B2B technology products, solutions and services, Linda has the in-depth expertise to take technology SMBs to the next level.
Her extensive knowledge has helped wireless telecommunications, IT and security companies develop global digital marketing and lead generation programs for the complex sale, resulting in improved business, greater brand awareness and extended reach.
Linda is friendly, approachable – and eminently knowledgeable. Her primary expertise lies in marketing strategy, planning and measurement, lead generation and marketing infrastructure. She ensures that marketing plans are properly implemented, executed and measured on a day-to-day basis, and has successfully spearheaded marketing planning, budgeting and resource management in a number of international companies. She is also very hands on with programming, executing and measuring online and offline integrated marketing programs for brand awareness and lead generation, integration of CRM and marketing automation systems, thought leadership content and website management, inside sales management, public relations and product launch planning.
Linda holds a Bachelor of Commerce from the University of Calgary, with a concentration in Marketing. When she’s not building business for technology companies, she spends her time rock climbing, riding horses, golfing and volunteering as an adult literacy tutor.