Lisa has been working with complex and tech-based B2B companies for almost 20 years. As the Founder of The Mezzanine Group, she has helped over 250 organizations successfully grow their potential – and increase their bottom line.
Lisa’s focus is providing in-depth strategy and marketing expertise to B2B companies with sophisticated and niche products and services. She has worked with organizations of every size, from marketing divisions of large corporations to the leadership teams of small and mid-sized companies. She has provided strategy and marketing, market intelligence, marketing planning and performance management services to clients in over 30 industries including manufacturing, aerospace, financial services, telecommunications, oil and gas, technology, healthcare, technical and professional services.
Lisa speaks frequently on B2B marketing and strategy at industry associations, economic development groups and universities. She was the B2B marketing blogger for PROFIT Magazine and has served on the Board of Directors for Innovators Alliance, a peer group for CEOs of fast-growing Ontario firms. She is the youngest female CEO to be named to the PROFIT 100, was nominated for the Top 40 Under 40 and the Canadian Woman Entrepreneur of the Year Awards. She is also the author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing, The Radical Sales Shift and the recently published Walking On The Moon.