The Mezzanine Group was founded in 2005. We didn’t start as a marketing agency. We started as strategic marketing consultants. But we learned early on that most of the B2B companies we worked with didn’t have the resources to implement the strategic marketing plans we provided. So we needed to become a marketing agency to ensure our work could make an impact.
We now work with B2B companies who need strategic marketing and lead generation, and who may also want support to undertake the marketing activities they need. We do both kinds of work – strategic B2B marketing planning, and building B2B lead generation machines.
We’ve worked with over 250 business-to-business (B2B) companies of all sizes across more than 30 industries. No one else has our depth and breadth of experience.
How We’re Unique
- We specialize in B2B marketing.
- We know what small and medium sized businesses need from marketing to grow their bottom line.
- Our clients need to build awareness and generate leads.
- Our clients often sell complex products and services and have tried marketing in the past to varying degrees of success.
- Our senior team builds the strategies and tactical marketing plans. Every plan is completely customized for each client.
- We implement. So we know what works and how to get it done.
We combine marketing strategy and execution. We are better at execution because we start with strategic thinking, and we’re better at strategy because we know what works and what doesn’t when it comes to execution.
The proof is in the results. We deliver 30 – 100% more leads for clients. Our focus is on growing revenues and profits.