The Mezzanine Group was founded in 2005. We didn’t start as a marketing agency. We started as strategic marketing consultants. But we learned early on that most of the B2B companies we worked with didn’t have the resources to implement the strategic marketing plans we provided. So we needed to become a marketing agency to ensure our work could make an impact.
We now work with B2B companies who need strategic marketing and lead generation, and who may also want support to undertake the marketing activities they need. We do both kinds of work – strategic B2B marketing planning, and building B2B lead generation machines.
We’ve worked with over 250 business-to-business (B2B) companies of all sizes across more than 30 industries. No one else has our depth and breadth of experience.
How We’re Unique
- We specialize in B2B marketing.
- We use our background in strategy and experience marketing over 250 companies to know what small and
medium sized businesses need to grow their bottom line.
- We have experience with clients who sell complex products and services, often in a niche market, and have tried marketing in the past to varying degrees of success.
- We build each client a completely customized plan because every business is in a different stage of growth and has different goals and marketing budgets.
- We implement. So we know what works and how to get it done.
- We balance creativity with results. We know results come from much more than looking good.
- We are comfortable with marketing automation and know when it’s necessary to implement it.
- We combine marketing strategy and execution. We are better at execution because we start with strategic thinking, and we’re better at strategy because we know what works and what doesn’t when it comes to execution.
The proof is in the results. We deliver 30 – 100% more leads for clients. Our focus is on growing revenues and profits.