7 Ways Mezzanine is Different
from Other Marketers (even other B2B Marketers)
Not all marketers are the same, especially when it comes to B2B. Here’s how Mezzanine is different from others:
- Business-to-business (B2B) specialists
Business-to-business marketing is all we do. So we understand what works for companies who sell to other companies. That means you can skip the learning curve, false-starts and ineffective campaigns that come from working with marketers who aren’t experienced B2B marketers.
- Combining strategy and execution
We start by thinking about your business strategy. That means your marketing is always strategic rather than ad-hoc or unfocused. And we don’t walk away after the marketing strategy is created. We handle implementation too. That combination of strategy and execution means we are better end-to-end B2B marketers, because we understand marketing strategy, and how marketing methods work at the ground level rather than only in theory.
We don’t preach particular marketing methods or tactics. A combination of several marketing methods is usually needed to raise awareness and generate leads for B2B companies. The most effective marketing methods will depend on the company’s industry, target market and stage of growth. We identify what makes the most sense for your business, and then use the marketing methods that will work to achieve your goals – whether they are online, offline, or a combination of both.
Most B2B companies have lean marketing budgets and they need to see the benefits of marketing before they commit a large budget to it. We work with companies from an early stage of growth to maturity, so we understand how to get a company’s marketing off the ground and performing well, and then expanding. In short, we understand how to operate lean, generate returns and grow from there.
- More than creative
Many marketing companies are creative agencies. They’re great at developing stunning visual materials, branding and advertising campaigns. Those are valuable skills, but they aren’t the skills that make the biggest impact in B2B. It’s important for B2B marketers to focus on lead generation and raising awareness – winning the latest creative advertising award isn’t what brings success to B2B companies.
- A complete marketing solution
You don’t have to manage myriad vendors, marketing freelancers or firms. Mezzanine offers a complete marketing solution for B2B companies. That gives you the most important attribute of all: accountability for the performance of your marketing.
- Integration with your team
We integrate with your team to build an intimate understanding of your industry and business, while at the same time bringing the expertise, perspective and objectivity of a 3rd-party. You don’t have to commit to an additional headcount on your payroll, while still getting the resources and flexibility needed to grow your company.