Mezzanine’s team of marketing consultants deliver expertise, experience and results. Our work with over 250 small and mid-sized B2B companies means we know what to do, and how to get it done.
Accelerate your company’s results by tapping into our strategic B2B marketing know-how. Meet a few of the incredible marketing consultants and practitioners on our team:
Lisa has been working with complex and tech-based B2B companies for almost 20 years. As the Founder of The Mezzanine Group, she has helped over 250 organizations successfully grow their potential – and increase their bottom line.
Lisa’s focus is providing in-depth strategy and marketing expertise to B2B companies with sophisticated and niche products and services. She has worked with organizations of every size, from marketing divisions of large corporations to the leadership teams of small and mid-sized companies. She has provided strategy and marketing, market intelligence, marketing planning and performance management services to clients in over 30 industries including manufacturing, aerospace, financial services, telecommunications, oil and gas, technology, healthcare, technical and professional services.
Lisa speaks frequently on B2B marketing and strategy at industry associations, economic development groups and universities. She was the B2B marketing blogger for PROFIT Magazine and has served on the Board of Directors for Innovators Alliance, a peer group for CEOs of fast-growing Ontario firms. She is the youngest female CEO to be named to the PROFIT 100, was nominated for the Top 40 Under 40 and the Canadian Woman Entrepreneur of the Year Awards. She is also the author of Market Smart: How to Gain Customers and Increase Profits with B2B Marketing, The Radical Sales Shift and the recently published Walking On The Moon.
A creative, dynamic and solutions-focused marketing professional, Kim has over 15 years of experience in developing and executing high-impact, B2B and B2C integrated marketing programs for global brands on both the client and agency sides. She brings a proven capacity to translate strategic, big-picture thinking into effective tactical action that drives results. She possesses an affinity for understanding the customer experience across the converged media landscape inclusive of email, direct, social and advertising.
Kim holds an Honours Bachelor of Arts in Psychology from York University and completed the Executive Marketing program at Queen’s University. She is known for cultivating strong relationships with clients, vendors and strategic partners and for empowering others through an energetic and passionate leadership style as a manager, mentor and teacher.
As a solid technology marketer with 16+ years with B2B technology products, solutions and services, Linda has the in-depth expertise to take technology SMBs to the next level.
Her extensive knowledge has helped wireless telecommunications, IT and security companies develop global digital marketing and lead generation programs for the complex sale, resulting in improved business, greater brand awareness and extended reach.
Linda is friendly, approachable – and eminently knowledgeable. Her primary expertise lies in marketing strategy, planning and measurement, lead generation and marketing infrastructure. She ensures that marketing plans are properly implemented, executed and measured on a day-to-day basis, and has successfully spearheaded marketing planning, budgeting and resource management in a number of international companies. She is also very hands on with programming, executing and measuring online and offline integrated marketing programs for brand awareness and lead generation, integration of CRM and marketing automation systems, thought leadership content and website management, inside sales management, public relations and product launch planning.
Linda holds a Bachelor of Commerce from the University of Calgary, with a concentration in Marketing. When she’s not building business for technology companies, she spends her time rock climbing, riding horses, golfing and volunteering as an adult literacy tutor.
Sarah Basiri is a results oriented, innovative marketing leader with a proven record of accomplishments in developing, managing and executing integrated marketing strategies.
Sarah has over 10 year of B2B marketing experience in all industry verticals such as; Energy, Finance, Legal, HR, Technology, Pharma, Innovation, Manufacturing and etc. She delivers measurable results in the areas of brand, lead generation, content marketing, program and campaign strategy, social media and events.
Sarah holds a Double Bachelor of Arts in Philosophy and Business Administration from York University.
Whether it’s increasing brand awareness, generating leads, driving revenue growth or all of the above, Sarah focuses on the critical factors to deliver what her B2B clients need. Sarah is an integrated B2B marketing strategist and business development expert with more than 23 years of experience. She brings a breadth of experience, senior level marketing strategy and executional excellence to every project.
Having worked across a broad mix of industry sectors, markets and business sizes, Sarah has developed and executed successful business, brand and marketing strategies on local, national and international platforms. She specializes in innovative solutions that drive businesses forward.
Prior to joining The Mezzanine Group, Sarah was Director of Marketing & Sales Excellence at Wajax and Vice President Strategic Planning at Circus Communications Inc. Sarah holds a BA from the University of Toronto.
Jeannie is known for her passion for marketing, her project management skills and her dedication to client and partner service. Jeannie works with clients in a wide range of industries, from industrial and technical companies to professional services firms. Prior to Mezzanine, Jeannie worked in a marketing agency delivering contests and program management, email and social media marketing.
Jeannie graduated from Western University with a Bachelor of Management and Organizational Studies Honors Degree and holds a Diploma in Interactive Web Design and a Certificate in Event and Function Management. Always keen on knowing the latest in marketing, Jeannie can often be found attending workshops and events from various organizations. In her free time, Jeannie enjoys spending time with her Yorkie, Mocha, and to travel around the world to experience new cultures.
Ruta has a strong interest in the growing influence and importance of social media in B2B marketing. She is a creative, innovative and tech-savvy social media marketer, which enables her to work well with clients in a wide range of industries such as energy, software, technology, manufacturing, healthcare, etc. Ruta executes social media marketing strategies for clients with a focus on increasing company visibility and engagement.
Ruta graduated from the University of Toronto with an Honours Bachelor of Arts in English and political science. While attending university, she participated in marketing and communications roles on a variety of prominent student organizations, sparking her interest in social media marketing. After graduation, Ruta interned at the University of Toronto as a Digital Facilitator.
During her free time, Ruta makes YouTube videos, paints watercolours, and gardens.
How can we help grow your pipeline?
A powerful and reliable system that consistently brings in new opportunities. Lead generation services are strategic and expertly executed to keep your pipeline full.
Marketing Automation & CRM
Accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation and make your programs run smoothly with measurable results.
B2B marketing expertise to optimize your marketing performance. Our B2B marketing consultants can analyze, audit, strategically plan and road map your marketing activities and results.
Lead generation for channel companies that have access to MDF and co-op advertising funds. Reseller Engine accelerates digital marketing and lead generation through programs structured for OEM approval.
How we work with you
We’ll get to know you. We’ll discuss what you want to accomplish and your current marketing. There’s no cost or obligation for this. We’ll present options for working together. At that point you decide if we’re the right fit. If so, we get to work! This process usually takes 2 – 4 weeks, depending on how quickly you want to move.
We follow rigorous processes so your marketing is strategic and systematic. We start with a kick-off to understand your customers, sales cycle and existing marketing. We then design your campaigns, projects or plan (depending on your scope of activities). You can expect kick-off within 2-weeks of giving us the go-ahead in Step One.
Once we’ve confirmed the campaign or project plan, the serious work starts. We implement any immediate changes needed to run your campaign, put tools and technology in place, and start developing your campaign material like content and advertising. Within 8 weeks you’ll start to see your marketing activities at work.