The Mezzanine Group offers marketing consulting backed by over 10 years of business-to-business (B2B) sales and marketing expertise. B2B marketing consulting delivers the practical and actionable advice your business requires by complementing an existing team or providing resources in place of full-time staff.
Who is Marketing Consulting For?
The Mezzanine Group specializes in marketing for small and mid-sized business-to-business (B2B) companies. We understand the realities of growing in B2B, providing support and expertise without the need to hire permanent staff. Our marketing consulting services are most useful for companies that:
- Are looking for growth opportunities or expanding their market
- Need to re-position or re-brand their business, products or services
- Don’t have a formal marketing or sales strategy
- Have a marketing plan that isn’t working
- Don’t have senior executives with depth in B2B marketing and need perspective, a sounding board, and guidance on effective marketing
Marketing Consulting Services
- Strategic marketing planning
- Marketing road-mapping, action planning and measurement
- Product and business positioning
- Product launch and go-to-market
- Brand development
- Market evaluation and competitive analysis
- SWOT analysis
- B2B marketing best practices and benchmarking
Learn how we’ve helped other companies.
Growth Opportunity For Apparel Company
This professional services provider wanted to reposition itself and attract new customers. Read how American Appraisal successfully launched its thought leadership efforts.
Strategic Plan Development For IT Company
A successful IT services company that wanted to accelerate growth through marketing. In 100 days Mezzanine helped the company create a new image and launch a complete marketing program.
What Clients Say
CFO, OpenAire Inc.
A powerful and reliable system that consistently brings in new opportunities. Lead generation services are strategic and expertly executed to keep your pipeline full.
Marketing Automation & CRM
Accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation and make your programs run smoothly with measurable results.
Lead generation for channel companies that have access to MDF and co-op advertising funds. Reseller Engine accelerates digital marketing and lead generation through programs structured for OEM approval.