- A global digital media innovator wanted to better understand its competitive environment in advertising sales as it developed its Canada-specific strategy in a complex and fast-changing context.
- Mezzanine conducted interviews with over 30 customers, prospects and competitor stakeholders to get a robust view of the industry’s ecosystem.
- We identified and evaluated the various go-to-market approaches of industry competitors.
- We analyzed the operating environment to propose options for our client to position itself effectively, launch products that would serve emerging customer needs, and better capture sales opportunities.
- Mezzanine clearly articulated the nature of the industry and created a succinct overview of the industry ecosystem, market dynamics, and key trends.
- We made recommendations on opportunities the client was uniquely positioned to capitalize on.