Outsourced Marketing For A Boutique Law Firm

• Haynes Law Firm, a boutique Toronto-based firm specializing in employment law, sought Mezzanine’s help to implement its marketing strategy and plan
• Haynes was embarking on an aggressive growth plan with marketing activities centered around increasing awareness and lead generation

Solution

• Mezzanine managed the redevelopment of the Haynes brand identity to bring a fresh, professional image to the company and ensure consistency in the organization’s presence in the market
• The brand identity redevelopment consisted of a new logo, website and other supporting collateral
• The second phase of work involved the development of a referral program in key verticals to drive lead generation and secure new contracts

Result

• Mezzanine’s managed implementation process created a professional and contemporary new identity for Haynes Law Firm in a short amount of time
• The referral program established a solid framework on which Haynes is building lead generation and lead nurturing activities