Challenge
- A major Canadian apparel manufacturer sought to double their revenues from $100MM within 5 years
- They needed to better understand their customer and prospect base, and market to their customer segments most effectively
Solution
- Mezzanine conducted qualitative and quantitative research to understand the customers’ characteristics, needs, and priorities
- Interviews were conducted with current and lost clients and prospects to understand their perspectives
- Almost 1,000 industry participants in Canada and the United States were surveyed to inform the client’s segmentation strategy
Result
- Mezzanine identified eight market segments and developed marketing strategies for the segments with the highest potential
- Mezzanine advised the client how to implement the marketing, sales, service, and infrastructure changes needed to integrate the segmentation approach
Outsourced Marketing
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Marketing Consulting
Segmentation Analysis & Strategy for an Apparel Company
Market Assessment for a Potential Industry Disruption in Canadian Shipping
Client Satisfaction Assessment for a Leading Canadian Media Property
Marketing Strategy and Plan for Shipping Provider
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Buyer Behaviour Evaluation for Retailer’s B2B Division
Competitive Intelligence for Multi-Platform Media Company