Want to put marketing to work for your B2B company?
Lisa Shepherd’s first book is a complete resource for understanding the fundamentals of marketing strategy.
Build your marketing strategy and roadmap
Market Smart: How to Gain Customers and Increase Profits with B2B Marketing is a practical, one-stop resource for B2B marketing success. Written for B2B companies who don’t have multi-million dollar marketing budgets but want to use marketing to grow sales, it’s heavy on pragmatism and light on theory.
You’ll learn to:
- Develop a marketing strategy with a practical 3-step process
- Identify what customers really want
- Choose the right marketing tactics
- Create a realistic action plan
- Set goals
- Budget and manage marketing activities
- Implement effectively
“Lisa Shepherd brings real world experience and common sense to the often baffling world of B2B marketing. Every chapter has clear, useful tips and suggestions that can be put into immediate practice. It’s the sort of go-to book you’ll want to keep within arm’s reach.”
– Stewart Thornhill
Richard Ivey School of Business | Western University