MACHINING THE MARKET; MEZZANINE HELPS ACROTURN REACH THEIR AUDIENCE
OVERVIEW
Acroturn specializes in the machining of Titanium-Zirconium-Molybdenum (TZM), a notoriously difficult-to-machine material. Acroturn offers custom machining, reverse engineering and inventory management services. Their market awareness was limited to the local market and relationships they’d built in the past.
SITUATION
Acroturn’s new target audience didn’t know about the company or its expertise in TZM. They needed a plan to put them on the map, educate their customers about the properties and benefits of TZM, and position them as the go-to source for all TZM machining.
ACTION
Mezzanine planned Acroturn’s marketing and helped reposition the company, build market awareness and delivered:
A New Brand Strategy
A Website Redesign and Optimized Content
A Complete Communications Plan
including: Social Media, Pay-per-click, Direct mail and more
“A year ago, nobody knew who we were. Mezzanine ensured we got the word out to the people we needed to reach, and now we’re top of mind with clients who need our specialized offering.”
Paul Grguric
Vice-President Operations
