MARKETING ADDS VALUE FOR APPRAISAL COMPANY
OVERVIEW
American Appraisal provides informed and objective valuations to quantify the value of tangible and intangible assets. The company serves the C-suite; accounting, finance and tax departments; insurance brokers, underwriters and
risk managers.
SITUATION
American Appraisal wanted to increase market penetration through improved promotion of its exceptional experience and expertise in valuing unique tangible and intangible assets. Their goal was to increase awareness, nurture client relationships and generate leads.
ACTION
Mezzanine’s marketing experts built and implemented a solid marketing strategy that:
Developed Thought Leadership
by publishing content such as case studies, infographics, articles and whitepapers to improve search ranking and enable frequent, high value touch points
Planned and Executed Webinars
Paid Search and Keyword
content was optimized to increase website traffic
“Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing.”
Herb Saunders
National Managing Director
