DRIVING REVENUES WITH SMART MARKETING
Canada Cartage is a 100-year-old transportation and logistics company that is Canada’s largest provider of fleet outsourcing, serving companies including the LCBO, Loblaws, Canadian Tire and Sobeys.
Canada Cartage needed serious marketing support for their 10-person sales team. Their new Sales and Marketing VP knew it would take over a year to get a marketing department off the ground, so Mezzanine was brought in as an outsourced marketing department that could hit the ground running.
Mezzanine’s strategic marketing planning included:
- Developing a strategic and tactical roadmap in 3 weeks
- Launching a brand refresh
- Creating a 100-year anniversary campaign
- Establishing SEO strategy & implementation to drive site traffic
A New Brand Refresh
Creative Campaign Celebrating History
Website Refresh & SEO
Sales Support Collateral
“Working with Mezzanine gives me a full marketing department without actually having to build one myself. They project manage everything to do with marketing and give us the flexibility to test things without a big financial commitment. It’s been incredibly beneficial – their expertise has helped us bring our brand alive and tell our story in the marketplace””
SVP – Sales & Marketing