Digital transformation is a pressing challenge across industries and in most companies. This MDF program included ve partners with expertise in digital transformation, each contributing their own resources and knowledge, to run a year-long campaign that featured events, digital marketing and always-on lead generation. The theme of Digital Transformation Acceleration resonated with the target audience of senior executives. The results exceeded every expectation, including over 4000 interactions with senior executives and 600 leads.
Five partners came together to run a lead generation program focused on digital transformation.
The partners engaged the Reseller Engine team for a twelve-month program that included a road show with stops in five cities across Canada and an always-on, high value content marketing lead generation program.
A quarterly newsletter and a social campaign intensified the three levels of audience engagement: awareness, interest and involvement. We tracked which assets performed well in which channels, and allocated resources effectively.
We developed six case studies, eight pro les, and two graphic novels. These were turned into numerous content formats across a variety of channels. The content generated over 25,000 unique visitors a month.
Over 3 million media impressions were generated and by the end of the year the program had generated over 600 sales-qualified leads. Over 300 target buyers had attended an event, and were staying engaged through an executive digital transformation community.
The results were beyond every partner’s expectations.
Reseller Engine takes the complexity out of channel marketing programs. MDF compliant, digitally driven, and channel experienced, Reseller Engine combines targeting with content and measurement to help channel marketers deliver campaigns that identify and develop customers and prospects. It is proven to increase lead volume in year one by 15-25%.