MEZZANINE GROWS AWARENESS AND GENERATES HUNDREDS OF LEADS FOR A GROWING MEDICAL SERVICES COMPANY
DoctorCare is a group of clinicians and business professionals focused exclusively on helping Ontario’s Primary Care Physicians enhance patient care, run better businesses – and improve their own quality of life. DoctorCare’s services focus on enhancing chronic disease management, billing and technology and clinic workflow. They have helped 1,200+ family doctors improve the lives of more than 1.5 million patients.
DoctorCare had already built a strong sales organization, but lacking in-house marketing resources and expertise, they needed help to build a foundation and develop a lead generation machine to continually fill the sales pipeline.
They wanted a lead generation machine to:
- Enhance brand perception and increase awareness
- Generate high-quality leads
Before Mezzanine, marketing was a black hole for us. We did some traditional marketing, like trade shows and brochures, but as a growing business we knew we were missing opportunities. We didn’t have the budget to hire a full-time marketer, nor did we know what sort of skillset to look for. Mezzanine made sense to us. We were looking for someone to tell us and show us what to do, and that’s what Mezzanine did.
DoctorCare’s Managing Director
Mezzanine addressed the lead generation strategy by implementing an essential foundation, including revamping DoctorCare’s website, messaging and branding. Then they focused on educating the market to grow awareness and drive leads by producing high-value content such as webinars, a whitepaper, case studies, blogs and newsletters.
What We Did
- Redesigned the website and optimized content
- Aligned messaging with customer persona
- Produced sales support, including 9 pieces of collateral and 2 fax blasts
- Created a service explainer video
- Built and executed a social media strategy
- Managed a product launch
- LinkedIn campaigns
- Developed 2 case studies
- Obtained client testimonials for website, sales collateral and video
- Trained internal resource to coordinate tradeshows
- Designed tradeshow materials
- Executed quarterly newsletters
- Executed a 3-month trial of PPC for Google Ads, LinkedIn and Facebook
Thought Leadership Marketing
- Developed a content matrix plan for continual and consistent thought leadership
- Produced a whitepaper
- Published weekly blogs
- Completed 2 webinars
Mezzanine helped establish DoctorCare as industry thought leaders who are continuously educating prospective clients and generating hundreds of leads from those efforts. Mezzanine built a marketing foundation and roadmap which their new internal marketing hire still uses.
What we appreciated about our Mezzanine experience was that they really set us up for success. We generated a ton of sales leads from all of the content and thought leadership they produced, and we’re still using Mezzanine’s formula to produce our own. They definitely delivered ROI and exceeded our expectations.
DoctorCare’s Managing Director