The Mezzanine Group builds a world-class marketing program to generate growth and awareness.
The Mezzanine Group, a business to business marketing strategy and implementation company based in Toronto, builds a world-class marketing program to generate growth and awareness for Quebec-based shipping provider, Flagship.
With immense growth potential, Flagship turned to Mezzanine for help with educating the market about its unique value proposition, and targeting B2B customers with effective and measurable marketing.
Using Mezzanine’s proprietary process, the Outsourced Marketing team evaluated the company’s current position through in-depth internal and industry analyses. Through a number of interviews with customers and prospects Mezzanine developed a better understanding of the firm’s strengths and weaknesses, identified target verticals and segments, and determined how to best position Flagship relative to its competition.
Mezzanine successfully developed a marketing strategy and tactical plan that identified tactics best suited to the target market, that would generate the greatest ROI. In choosing to use Mezzanine’s outsourced marketing management services to implement the marketing plan, Flagship has seen tremendous results in just 12 months. New customer acquisition has increased by over 80%, unique website traffic has increased by over 50%, and SEO ranking has improved for all of the company’s 7 target keywords.
Learn how Mezzanine can transform your marketing strategy today!