WHAT A DIFFERENCE A DAY MAKES
Mezzanine's Marketing Consulting Empowers Young, Lean Company
OnRamp Solutions is a leading provider of next generation Enterprise Resource Planning (ERP) and eBusiness solutions, serving mid-market manufacturers and distributors. Their unique position as a multi-site manufacturing operation turned ERP provider means they know how to develop solutions to simplify processes, reduce costs and deliver superior ROI.
OnRamp Solutions is a spinout venture of Mancor Industries, where they spent 10 years developing a complete ERP system to be used in all six Mancor plants. As OnRamp endeavoured on their own to rollout their ERP solution globally, they recognized that they lacked a defined marketing strategy to take their product to market. OnRamp had some of the basics in place, including a placeholder website, a newsletter and sporadic social media activity, but they knew that they needed to source outside aid and expertise.
OnRamp chose Mezzanine’s Marketing Strategy Service, custom tailored to their individual business and marketing needs – to help them assess and improve upon their current marketing efforts, as well as to develop a strategy for future marketing practices.
Mezzanine worked with OnRamp to evaluate their current branding, website, marketing initiatives, social media activities and collateral; analyze their key competitors; draft effective positioning and messaging statements; and help them to define the tactics that would have the most impact on their business objectives in the short and long term.
Mezzanine Deliverables Included
During their highly interactive session, specific, doable recommendations were made throughout and OnRamp was left with a concrete list of actionable items to improve their marketing going forward.
“Having a very short, focused, quick turnaround meeting is perfect for companies in our situation, who need a fast solution, but with long-lasting benefits. Mezzanine was very sympathetic and encouraging, as they recognized that we were really struggling with our marketing. They also focused us by separating what we absolutely needed to do from the things that could wait. We both enjoyed and appreciated their approach.”
CEO of OnRamp Solutions
Following the engagement, OnRamp has already taken steps to improve their website and newsletter. They now have a strategy and a structure in place to focus their marketing efforts.
Church points out, “It’s clear Mezzanine has the marketing background and expertise. They also demonstrated a desire to help, and to me that’s a very important ingredient in any successful relationship – that’s the desire to add value. The session was very beneficial for our small group. We’re very focused on success, so we loved receiving the feedback and recommendations from Mezzanine.”
Mezzanine was able to give OnRamp the tools, knowledge and strategy to promote their products and presence in the marketplace. They have a clear knowledge of their competitors’ marketing strategies and have been given the keys to help themselves.
B2B Marketing Recommendations
REFRESH website with content and relevant keywords; and use more Calls-to Action (CTA) to increase conversions.
REVITALIZE and refocus their branding and collateral.
CAPITALIZE on trade shows with a complete strategy and template.
ARTICULATE messaging and positioning to differentiate in the marketplace.
“We recognized that marketing was not our area of expertise, and we didn’t have in-house strengths to dip into, so having an outside firm assess us, challenge us and push us in the right direction was what we were looking for. We needed a well thought out analysis with recommendations, quickly, and Mezzanine was able to deliver.”