The Mezzanine Group builds a world-class marketing program.
The Mezzanine Group, a Toronto-based marketing consulting and marketing outsourcing company that specializes in Business to Business (B2B) Marketing, builds a world-class marketing program for Ontario-based industrial designer and manufacturer of roofing systems, OpenAire Inc.
OpenAire sought to establish itself as the global market leader and wanted to grow aggressively in new export markets, shifting their growth focus away from the US due to the economic downturn.
Using Mezzanine’s proprietary process, the Marketing Outsourcing team evaluated the company’s current position and defined a new marketing strategy and tactical plan based on extensive primary and secondary market research.
Mezzanine successfully developed a marketing strategy that has placed OpenAire on the world stage. To date, the firm has increased unique website traffic by 35%, appeared in over 40 trade publication articles, improved SEO ranking on all target keywords and implemented a thought leadership program that includes case studies, speaking engagements, subject-matter articles and more.
Learn how Mezzanine can transform your marketing strategy today!