OVERVIEW
A proudly Canadian company, Southwest Business Products is one of the largest manufacturers of office equipment and supplies in the country. For over 36 years, they have been a leader in binding supplies, print finishing equipment, and presentation and branding materials. They have seven branches across Canada.
SITUATION
Southwest Business Products was going through a unification process. They were working on incorporating different entities within their existing company, as well as integrating a company they had acquired over ten years ago. Each of the entities had their own corporate identity, and they needed to present a unified brand to customers. They wanted to rebrand under one name, Southwest Business Products. To achieve this, they needed a strategic marketing and communications plan. They also wanted to grow leads and win back lost customers to drive revenue. Since they lacked the in-house marketing resources, they sought an agency to help them through the process of rebranding and to initiate a fresh strategy.
PAUL DASILVA, VICE PRESIDENT OF SALES AT SOUTHWEST BUSINESS PRODUCTS, NOTED THAT THEY CHOSE MEZZANINE FOR 4 KEY REASONS:
- Mezzanine was able to deliver guidance, discipline and give us a consistent marketing and branding approach with our customers.
- Mezzanine devised a method of establishing internal workflows, assigning tasks to individuals and keeping our people on schedule.
- They committed to gaining a hands-on understanding of our business. The fact that they were in our office at least once a week really helped Mezzanine devise a strategy that would work in our industry.
- Mezzanine offered us invaluable guidance from the customer’s standpoint to build a website and e-commerce platform that would drive sales.
ACTION
Mezzanine rolled up their sleeves and met with the Southwest Business Products team every week. They got to know them and their business in order to devise the right tools and strategies to succeed in their rebranding and sales efforts.
Mezzanine Deliverables Included
Results
Teaming up with Mezzanine helped Southwest Business Products rebrand, restructure, regain customers and attract new ones.
“When it came to marketing strategy and tactical implementation, especially the new e-commerce website, Mezzanine came through with flying colours. They always went above and beyond.”
Paul DaSilva
Vice President of Sales
“If you are looking for a company to create a true marketing platform tied in with branding, Mezzanine is a great company to work with. In terms of helping you execute on your marketing strategies, I would definitely recommend them.”
Paul DaSilva
Vice President of Sales
