KICKSTARTING MARKETING WITH ADDITIONAL RESOURCES
Mezzanine's Outsourced Model Kickstarts This Tech Company's Marketing Efforts
OVERVIEW
ThinkOn delivers critical data management and information asset protection solutions that help companies optimize their IT infrastructure investment. They help organizations leverage cloud technology to maximize compute, network, and storage resources. They work with vendor partners to build secure, fast, and scalable solutions for enterprise application hosting, big data analytics, and flexible disaster recovery-as-a-service.
SITUATION
ThinkOn was growing fast but they lacked the in-house marketing resources to provide their channel partners with the vital tools to reach their customers. They were lacking basic collateral, like product catalogues and literature, and it was also time to upgrade their lead generation tactics, including their website and social media. But before they could tackle any of this, they needed to take a step back and develop a branding and messaging strategy, as well as an effective PDLC (product development life cycle) program.
THINKON CHOSE MEZZANINE AS THEIR MARKETING AGENCY FOR 3 KEY REASONS:
- Mezzanine could provide immediate, executive-level marketing support without the added headcount.
- They brought with them years of strategic B2B marketing knowledge and hands-on tactical experience.
- They could hit the ground running to kickstart ThinkOn’s marketing, as well as teach them best practices for future in-house execution.
ACTION
Mezzanine held workshops with ThinkOn to develop product and marketing strategies, establishing clear goals and targets. Mezzanine also delivered hands-on tactical marketing support, from developing collateral to web and social media content.
Mezzanine Helped ThinkOn
DEVELOP a brand and messaging strategy, positioning them as an expert and thought leader in the market.
CREATE an effective product development life cycle program, including how to build, launch, manage, grow and optimize a product.
DEVELOP 10 product landing pages, which featured specific calls to action, bringing in more new customers in Q4 of 2016 than in all of 2015.
CREATE a social media presence, which assisted with content distribution, building a database and improving search rankings.
UPDATE/CREATE social pages, reflecting the new positioning/messaging and creating consistency across all touchpoints.
IMPROVE their SEO, helping their search engine rankings and generating great inbound lead traffic.
Results
ThinkOn’s work with Mezzanine has certainly paid dividends.
“Our expansion can take us anywhere in the world right now.”
Dean Hachey
SVP Sales & Customer Experience
“We grew 109% as a company. It was in part due to Mezzanine’s strategic thinking and the marketing foundation that they built for us, including developing our key messaging, helping us with our product development lifecycle, building quality sales tools, and getting our brand working for us online.”
Dean Hachey
SVP Sales & Customer Experience
