Every year, over $25 billion in co-op advertising and market development funds (MDF) go unused by channel partners. Reseller Engine helps small and mid-sized channel partners execute successful demand generation and lead nurturing programs using their existing MDF and co-op funds.
How it Works
Accelerate your lead generation results by combining 3 powerful elements: digital content marketing, targeting and measurement.
Digital Content Marketing
Reseller Engine provides immediate access to 115,000 subscribers and nearly 2,000 articles and assets, as well as the ability to create custom thought leadership campaigns using your team’s subject matter expertise.
Use micro-targeting to identify prospects by interest and geography. We use Google Adwords, LinkedIn, Twitter and Facebook to achieve higher awareness and engagement among your target buyers.
Measurement & Analysis
Clear reporting means better lead generation and programs that meet your OEM’s requirements. Reseller Engine uses a proprietary system to analyze and monitor results, making reporting easy and effective.
Learn how we’ve helped other companies
Five channel partners with expertise in digital transformation joined forces to execute a one-year lead generation campaign. Through events and digital marketing they achieved over 4000 interactions with senior executives and 600 new leads.
Traditional marketing wasn’t working for this US biotech company that sells products that optimize cannabis crop yields. Reseller Engine offered a better approach to targeting and engaging the right buyers, at a budget that worked.
What Clients Say
SVP-Sales & Marketing | Canada Cartage
The State of Channel Partner Marketing Funds
A powerful and reliable system that consistently brings in new opportunities. Lead generation services are strategic and expertly executed to keep your pipeline full.
Marketing Automation & CRM
Accelerate your use of marketing automation technology and make the most of your investment. We implement marketing automation and make your programs run smoothly with measurable results.
B2B marketing expertise to optimize your marketing performance. Our B2B marketing consultants can analyze, audit, strategically plan and road map your marketing activities and results.